Baskin-Robbins adjudged the most popular ice cream brand among the youth

Company Brief

Mumbai, February 25, 2011

Baskin-Robbins India recently won the award for being the Most Popular ice cream brand at the 3rd Global Youth Marketing Awards held in Mumbai. The accolade was presented by Mr. Rahul Saigal, CMO, Aircel and Mr. Ashok Venkatramani, CEO, Star News for excellence in Youth Marketing and Branding.

Speaking on the occasion, Ashwin Uppal, GM- Marketing, Baskin-Robbins India said, “We are delighted to be recognized as the most popular ice cream brand. The honour bestowed on us is a testimony to all our marketing initiatives which we have undertaken in the recent times.“

Adjudged as the best in the industry, Baskin-Robbins has raised the benchmark in this category. It believes in constant innovation and value addition to its loyal and growing customer base.

For further information, please contact:

Good Relations (India) Pvt. Ltd.

Priyanka Deshpande

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Email: priyanka@gri.co.in