Jivox, India's No.1 interactive online video advertising company, announces partnership with Jagran

Company Brief

Bangalore, March 2, 2011

Jivox, India's no. 1 interactive online video advertising company and Jagran, one of India's leading media organizations, have signed a long term deal to deliver interactive online Video advertisements. The partnership enables Jivox to monetize inventory in all online properties of Jagran.

Jivox video ad units powered by interactive and social widgets add significant uplift to user engagement by allowing them to communicate with brands and advertisers. These interactive widgets can provide social sharing options, special offers, additional videos playlists, and many other ways to interact with the brand without leaving the context of the the ad and the website. The end result is a better informed and engaged customer, improved ad performance & ultimately higher ROI on campaigns.

Jivox is the only interactive online video advertising platform that holds all five IAB certifications for all in-banner and in-stream video ad formats, as part of the IAB Compliance Seal Program. The Video Player-Ad API definition (VPAID) and Video Ad Serving Template (VAST) certifications standardize the process of serving in-stream online video ads, creating a universal communications protocol between ads and players. This help publishers standardize on a single, in-stream video advertising platform, ensuring optimal ad serving, placement and monetization. Previously, publishers hard-coded their video ads and content in uncoordinated ways, so there was no simple way serve ads and was a deterrent to scaling up.

"We are very pleased to partner with Jagran, a premier media organization to deliver both pre-rolls and video banners on their properties using Jivox Technology. We have successfully run major campaigns for the Telecom, BFSI and FMCG market sectors in the past on Jagran properties. The campaigns have delivered high levels of engagement and brand lift and have proven the effectiveness of the Jagran inventory and the Jivox video advertising platform"said Naren Nachiappan, Managing Director, Jivox India.

"Videos.Jagran.com and Jagran.yahoo.com have a huge reach and the other properties (onlymyhealth.com, Jagranjunction.com, etc) are seeing the increase in terms of traffic on a daily basis. Jivox is the leading technology platform, when it comes to serving interactive video banner ads and pre-rolls with interactions. We as a partner will ensure that the video ads reach the right audience", said Arjun Yadav, Head of Product Management, MMI Online, the online division of Jagran Group.

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