Concept note- New campaign video of Myntra.com

Company Brief

Mumbai, March 10, 2011

Theme - Capitalising on the season of cricket frenzy, Myntra.com has released a video that takes a new spin on the game Indians are crazy about. It aims at informing the viewers about the official Team India Cricket jersey that can personalized for free at the website.

Merging the vibrant characters from Indian mythology with the country's passion for cricket, the film targets the internet audience who forms Myntra.com's primary customer base.

Agency - The film was conceived by Happy Creative Services and was produced by Eeksaurus Studio, Mumbai

A World Cup Cricket Match with millions of fans' highly agitated, nail-biting, cussing and roaring, responding to the game being played below on the field, but with a twist. The blind Maharaja has a new problem. And his faithful assistant Jugnu is the one to suffer at the hands of the ruthless Kauravas. Can Rajarshi save the day? And what does all this have to do with the World Cup?

For Further information, please contact:

ActiMedia Pvt Ltd

Prajith Menon

Mobile: +919886333942

Email: prajith@actimediaindia.com