Samsung's new Commercial with Virus Doctor Technology

Company Brief

New Delhi, March 23, 2011

Cheil Worldwide, SW Asia has launched Samung's new AC Ad campaign to promote its new line of ACs the Invincia and Purista Range with Virus Doctor Technology.

The AD features Priyanka Chopra, the brand ambassador of Samsung Home Appliances. The Virus Doctor Technology destroys most kinds of viruses, including H1N1. The commercial focuses on the fact that the homes with walls are also not virus free. To ensure that the home is comfortable and healthy place to stay in and the indoor air is healthy the S Plasma technology plays an important role.

Samsung's brief was to clearly communicate the benefit from the USP of the product which is the fact that you get the air that is free from air borne viruses like H1N1. The USP of the campaign is that while all other brands focus on cooling aspect of the product, Samsung went a step ahead and focused on the health aspect. How an AC can protect your health is a theme that has not been used so far.

Credits:

Creative Directors: Shiva Kumar

Art: Dinkar, Vinod

Planning : Naresh Gupta and Vartika Sahani

Client Servicing team: Santhosh HS, Smriti Thakur, Binay Mehra

Production House: Film Farm

Directed by: Jean Louis

For further information, please contact:

Text 100 India

Neha Bhatt

Mobile: +919873175272

Email: neha.bhatt@text100.co.in