Helix Investment Advisors appoints Andrey Purushottam as executive director

Company Brief

Mumbai, March 23, 2011

Helix Investments Advisors India Pvt Ltd. is strengthening its team in India by inducting Andrey Purushottam as Executive Director. Andrey's 24 years of work experience includes over 15 years as a business head / CEO. He has worked in sectors ranging from FMCG to auto to media, entertainment and advertising in India as well as in Indonesia. With functional expertise in marketing, strategy, advertising and media, Andrey has worked for many of India's leading companies, including (Lowe) Lintas, Hindustan Unilever and the Mahindra group. A graduate of the Indian Institute of Technology Delhi, Andrey did his post graduation from the Indian Institute of Management, Ahmedabad.

David Danziger, Director, Helix Investment Advisors India Pvt. Ltd. said, "We are delighted at having a person of Andrey's breadth of experience on board. His background in multiple sectors and especially in brand building is a great asset for our current and future investee companies. We work hard to contribute not only capital for growth but also thoughtful ideas and inputs to the strategies of our portfolio companies. We think Andrey can be a big help to us and our partners."

Andrey Purushottam, Executive Director, Helix Investment Advisors India Pvt. Ltd said, "I am excited on joining the Helix team as their philosophy of supporting differentiated businesses strongly resonates with me. The company's long term commitment to the promoters/investee companies is evident from the fact that unlike most other private equity firms, they do not have a fixed expiry date. I am delighted to join this talented team."

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LinOpinion - Lintas Public Relations Division

Shraddha Sheth

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Email: Shraddha.sheth@loweworldwide.com