HP redefines 'tech couture' with a perfect blend of fashion, elegance and technology

Company Brief

Mumbai, April 11, 2011

Hewlett-Packard India, global PC leader with technology and design heritage, is taking the fusion of tech and fashion to a higher level at Pantaloons Femina Miss India, 2011. HP India in its quest to find the cosmopolitan woman who is stylish, independent, tech savvy and an absolute go-getter, crowned Deepika Bajwa as Digital Diva of the Year and beauty queen Nicole Faria as Style Icon of the year, as a part of this contest organized by Femina Miss India.

HP has consistently come up with state-of-the-art technology and unmatched styles that appeal to the youth. The Digital Diva and Style Icon contests demonstrated HP's endeavour to offer today's women with what they deserve truly - a classic mix of technology and glamour, an extension of their own personality and identity. Deepika Bajwa winner of Digital Diva award and Nicole Faria, the winner of Style Icon award charmed and enthralled the panel of jury with their "tech and style quotient".

HP is synonymous with 'Passion for fashion'. HP is the only PC company with the digital and design heritage that brings life, colour and personality to the computing world with the broadest suite of products to meet customer needs today. HP's global campaign 'Everybody On' encapsulates this goal. Taking forward on the lines of fusion between fashion and technology, this year again, HP and Femina Miss India partnership will go a long way in helping today's cosmopolitan women bring out the best in them.

Sunil Dutt, Vice President and General Manager, Personal Systems Group Hewlett-Packard India said "HP is proud to be back on the ramp to applaud Indian women who embody intelligence, style, independence and technology prowess. Women form an extremely integral part of our consumers and we are here to surprise, delight and fulfil the aspirations of the women of today. Following successful collaboration with Femina Miss India 2010, it's a pleasure to be associated once again this year in the pursuit of crowning the cosmopolitan woman who is stylish, independent, tech savvy and an absolute go-getter."

Small enough to slip into most handbags, the exclusive and chic HP Mini range is poised to become the next must-have accessory that reflects the modern Indian woman who gives equal importance to style and functionality of all that she uses. The HP Mini's are the ideal companion PC for the highly mobile, internet friendly fashionista, providing freedom and fun while on the go. HP's range of special edition products by world-famous designers is unique in the industry, enabling customers to really stand out from the crowd and perfect for life on the go!

For further information, please contact:

Genesis Burson-Marsteller

Akansha Rai

Mobile: +919999690905

Email: akansha.rai@bm.com