Check out your hot new neighbour

Company Brief

Mumbai, May 19, 2011

Fastrack as a brand has always been restless like the youth it caters to. In its journey to being a fashion accessories brand, Fastrack has expanded its portfolio to now include not only watches and sunglasses but also bags, belts, wallets and wristband and today the brand opened the doors of its first exclusive store at Khar West, Linking Road, Bandra, opposite Mango. So you can now grab your favorite Fastrack accessories from the new Fastrack store in Bandra!

Adding his views on the occasion, Bhaskar Bhat, Managing Director, Titan Industries said, "Fastrack as a youth fashion brand always aspires to be creative and innovative. The brand caters to every need of today's youth under one roof. Since the launch of its first store in Pune in 2009, today we have over 45 exclusive stores across the country and we are happy that Fastrack has become an iconic youth brand, perhaps the first Indian one!”

To announce its new stores, Fastrack has launched the 'Your hot neighbour just moved in' campaign. The big idea is to talk to the youth by creating excitement and curiosity around who their hot new neighbour is. With teasers all around the catchment area, the campaign builds a huge suspense to finally announce the launch of the Fastrack Store in the area. The store exhibits a cool range of watches, sunglasses, bags, belts, wallets and wristbands. With its funky interiors and young staff, the Fastrack Store is one hot neighbour! Staying true to the brands' focus of being where its consumers are, the new Fastrack stores are be located in and around popular youth hang outs.

The success story of the Fastrack stores has been unprecedented. With an average store size of approximately 500 sq. ft, all the Fastrack stores across Pune, Vizag, Chennai, New Delhi, Bangalore, Bhubaneswar, Thane, Nasik, Hyderabad, Bhopal, Guwahati, Vijaywada, Aurangabad, Mangalore, Manipal, Indore, Kolkata, Kolhapur, Coimbatore, Ranchi and Mumbai have received tremendous response from its young consumers. The

company owned Fastrack store in Pune, has recorded a turnover of approximately 2 crores within one year of its launch!

All the Fastrack products are attractively priced between Rs. 195/- up to Rs. 3795/-.

For further information, please contact:

Madison Public Relations

Priyanka Shah

Mobile: +919819616117

Email: priyankas@fort.madisonindia.com