'Responsible All Day', 24 hours of actions worldwide

Company Brief

New Delhi, May 23, 2011

Today, 23 May, Pernod Ricard's 18,000 employees, operating in 70 countries, are launching initiatives to address a single issue: combating drink driving.

Since 1971 with the foundation of IREB (French Institute of Scientific Research and Study on Drink), the Group has been committed to preventing risks associated with alcohol abuse. This awareness day, entitled "Responsib'ALL Day”, is the outcome of 40 years of preventive measures organised in partnership with public authority partners. It is also the starting point for new initiatives, campaigns and events to be launched throughout the world, in line with the recommendations of the decade of action for road safety, announced on May 11th by the United Nations.

During this day of action, all Pernod Ricard employees are urged to sign a manifesto, the "Pernod Ricard Act”, with signatures triggering a donation scheme. This year, Pernod Ricard decided to put a particular emphasis on emerging countries, where alcohol-related road deaths is increasing along with the emergence of a middle-class ability to afford a car.

This day will turn the Group's 18,000 employees into active ambassadors of a common and universal cause, the prevention of drink driving. In India, around 650 employees of the Group assembled across various landmark locations in Mumbai, Delhi, Bangalore, Hyderabad and Kolkata to pledge their support to the cause.

Pierre Pringuet, Chief Executive Officer of Pernod Ricard, underlined that: "We are banking on all Group employees, on the same day and in all subsidiaries, to take part in initiatives to take concrete steps against drink driving. The personal commitment of our 18,000 employees, through the 'Pernod Ricard Act' will be magnified by the launch of pilot projects by the Group in emerging countries, where road safety could be much improved. These initiatives will specifically target young drivers and will be carried out and assessed in partnership with international scale non-profit organisations and independent consultants.”

Mr Param Uberoi, Chairman, Pernod Ricard India commented. "As the world's co-leader, it is our duty to set a good example. The combined risk of drinking and driving is totally avoidable. Today, we remind everybody that the most efficient preventive message is that "the one who drives is the one who does not drink”. We believe that preventive actions and education are the best tools to combat drink driving”.

Every subsidiary, from Auckland to Los Angeles, including Shanghai, Paris and many other capital cities, is thus developing a range of actions, such as an exhibition about prevention and awareness campaigns worldwide, forums with local authorities and non-profit organisations responsible for road safety, as well as educational programs targeting Group employees and consumers, and more specifically young adults.

For further information, please contact:

Clea Public Relations

Devorica Adhikari

Mobile: +919999444496

Email: devorica@cleapublicrelations.com