GETIT announces robust business plans to target 75% growth in Tamil Nadu

Company Brief

Chennai, June 7, 2011

GETIT Infoservices Pvt. Ltd., the leader in directional advertising in Tamil Nadu and pioneers of Yellow Pages in India has announced the launch of getitFREEADS™ on voice for the first time in India and its foray into WAP service with ‘m.getit.in’ and ‘m.freeads.in’ as part of its growth plans in Tamil Nadu. Getit in its next phase of expansion in Tamil Nadu is targeting 75 % growth by 2012. The company is targeting 40,000 SME advertisers by 2012. Getit is also planning to launch new mobile applications for its information services and is exploring alliances with various media companies.

Commenting on the launch, Ramesh Gupta, Founder and Chairman of GETIT Infoservices Pvt. Ltd. said, “GETIT pioneered Yellow Pages in India with Chennai being the first city to introduce directional advertising to the country. Having completed 25 years in this business, we are proud to launch a new media agnostic identity where information is available across online, voice, mobile & print.”

Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. added, “Having completed 25 years, we are the only media house that releases 9 directories, distributing 11 lakh copies, annually, across 75 towns and cities in Tamil Nadu. Our innovative new initiative ‘m.freeads.in’ is the first free classifieds WAP service in the country for buying and selling used products. And, we hope to attract several small businesses in Tamil Nadu through this initiative.”

Chennai itself has released 19 issues of Yellow Pages directories in both B2B and B2C segments. GETIT is the only information service provider that is present in Madurai, Salem, Trichy, Pondicherry, Tirunelvelli, Vellore and Erode in addition to Coimbatore and Chennai. We have served 1000s of businesses and lakhs of consumers through our services, both in the b2b & b2c segment.

With 111 % of tele-density and 80.1% of literacy rate and the expanding spread of the city area, Chennai is witnessing an increasing trend towards accessing internet on the mobile. More and more consumers are accessing information instantly through internet on mobile. Hence, this is the appropriate time to extend the product portfolio to keep pace with the changing times.

getitFREEADS™ is India’s first free classifieds service available to consumers via a combination of phone and online. This ensures effective and quick buying and selling of used products by enabling best response from users – even those who are not online users. Consumers can now dial 4444 4444 for getitFREEADS™. It is simple to use, quick with results, convenient and free of cost. Consumers can now place free ads in various categories like household goods, jobs, vehicles, properties, education/tuition, business/service, computers/mobile phones, healthcare/holiday, personal etc. making buying and selling easy and effective.

Getit WAP services- ‘m.getit.in’ and ‘m.freeads.in’ will enable both smartphone and non-smartphone users with simple, convenient and intuitive way for searching buying various product/services. ‘m.getit.in’ is aimed at offering people a mobile search facility and provides users relevant information about various companies, brands, products and services; whenever and wherever they need it. And ‘m.freeads.in’ empowers the consumer with the buy, sell, anything service on mobile. It is a platform/portal to buy or explore used products locally and nationally.

With the introduction of WAP services, searching for a hotel, travel, doctors, healthcare, jewelry store, favorite eating joint, a nearby car dealer, pest control services, movers & packers, Arts, Events & Occasions, Ups & Inverters, Water Proofing Contractor and any other information, is just a click away. Search can now be performed on the mobile through the Getit WAP services by visiting the website http://m.getit.in/.

Getit is exploring new alliances with several companies in the media, telecom and other sectors. Such alliances will allow companies to drive new growth opportunities by engaging at the technological, marketing and business levels with Getit to drive new growth opportunities.

Getit has a new presence on the social media. Getit is now present on Facebook, Twitter, You Tube etc. The concept revolves around the innovative characters- ‘Ping- Pong’ and ‘Findy’. “This presence across social media platforms enable consumers a two- way communication with the service provider and provides an added benefit for the advertisers,” said Mr. Gupta.

For further information, please contact:

20:20 MSL

Sneha Bhati

Mobile: +919818637328

Email: sneha.bhati@2020msl.com