Celsius handles the launch event for Yamaha YZF-R15 version 2.0

Company Brief

New Delhi, September 16, 2011

Celsius has rolled out an exclusive launch event for India Yamaha Motor, a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). Yamaha wanted to launch the made over version of its premium motorcycle YZF-R15, a 150cc liquid cooled 4-stroke, fuel injected super sport bike, in an exciting manner. Celsius helped them organize a Press Conference and dealer meeting on 6 September 2011 at the Le Meridien Hotel, NewDelhi.

To create curiosity, the look of the bike was kept under wraps until the actual event. The event invite that was sent out to the press and the dealers had a cut-out of the covered YZF-R15 version 2.0 displaying only a front view of the tyre.

An interactive dance was arranged supported by audio visuals which spoke about the old product R15, its response in the market and the evolution of R15 ver 2.0. (Launched product) .The act also narrated a story in larger than life format showcasing the features of the new motorbike. A dancer dressed in mechanic costume depicted the story.

The act continued with the dancer going off stage and audio visuals of bikers getting ready. This was marvelously supported by actual bikes entering the stage giving the audience a look at the actual product.

Commenting on this event, Sanjay Kacker, Sr. VP, Celsius, “The YZF-R15 version 2.0 is a new model that has been developed under the concept of a “Graded Up R15”.Celisus required playing a crucial role in executing an exclusive launch event for the brand. We are indeed proud to be associated with this initiative. We have received tremendous support and involvement from the client which helped us boost our spirit. The event was a great success comprising of great performances, fabulous audience and the execution that was no doubt seamless.”

Mr. Roy Kurian, National Business Head, India Yamaha Motor said, “The launch of the YZF R15 Version 2.0 was a grand occasion for Yamaha and we wanted to carry it out in a substantial manner. Celsius implemented the entire plan in a very creative and commendable way and the idea of the launch of an upgraded version was put across in a very subtle manner. The performance and execution matched the standards of what we expected from them and we are delighted with the overall conduct and wish to be associated with the group in the future as well.”

The event was also posted live on the internet for viewers across the world to witness the launch of the masterpiece.

For further information, please contact:

Mudra Group

Priyanka Benegal

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