TCI launches its luxury portfolio- 'Pure India' Luxurious Escapes

Company Brief

Mumbai, September 28, 2011

Travel Corporation (India) Limited , the premier destination management company for India, Nepal, Mauritius and Sri Lanka, today announced the launch of its luxury portfolio under the brand name “PURE INDIA”.

The “Pure India” brand showcases a unique and differentiated luxury product that caters to the discerning luxury traveller keen on exploring the Indian subcontinent.

And it is not merely luxury travel that Pure India stands for, but rather the creation and fulfillment of exclusive dream vacations and bespoke experiences, personalized to delight even the most well heeled traveller.

A “Pure Team” has been set up- providing in depth knowledge and expertise via a dedicated advisor, to create exotic and exceptional experiences with incredible value.

“Pure India- Luxurious Escapes” a special brochure has been designed, featuring the finest properties and experiences across the subcontinent- from royal stays at award winning palaces and private havellis, rejuvenating ayurveda and yoga at the foothills of the Himalayas, trekking with Sherpas against the breathtaking beauty of mountains and monasteries, decadent indulgence at uber deluxe resorts, bio-diversity tours and safaris with trained naturalists, to spiritual journeys into serendipitous Sri Lanka, and more.

Also on offer are elegant expeditions by rail, on board the Palace on Wheels, The Indian Maharaja, The Golden Chariot and Royal Rajasthan on Wheels; as also private air charters, from 2 seater helicopters to lavish executive jets.

The Pure India proposition is based on 11 mesmerising experiences that cover an opulent smorgasbord of unparalleled indulgence:

1. Pure Royale

2. Pure Indulgence

3. Pure Wilderness

4. Pure Rejuvenation

5. Pure Urban Rendezvous

6. Pure Sojourns

7. Pure Nepal

8. Pure Bhutan

9. Pure Sri Lanka

10. Pure Journeys

11. Pure Heaven

Commenting on the launch and new segment focus, Mr. Madhavan Menon, Director Travel Corporation (India) Ltd. said, “PURE INDIA has been conceptualized and designed to be the ultimate in luxury travel experience within the Indian Subcontinent. The PURE experience is unique, immersive, experiential and enriching. As the leader in the Inbound destination market, this is yet another key innovative initiative from TCI- targeting the luxury segment while showcasing a diverse canvas of engaging and exclusive holiday experiences in Incredible India.”

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Avian Media

Sneha Joshi

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Email: sneha@avian-media.com