Its Mission Possible 4 for Times Big Reward 2011

Company Brief

Mumbai, December 28, 2011

Times Big Reward (TBR), one of India’s largest shopping festivals is back for the fourth season. TBR is more rewarding this year as it has more prizes to give than ever before.

After the colossal success of TBR 2010, Disha Direct and The Times of India yet again bring to you The Times Big Reward from 16th Dec 2011 to 15th Jan 2012. There are more than 1500 outlets participating over in Mumbai, Navi Mumbai and Thane. Diverse retail entities i.e. hypermarkets, super markets, electronic stores, jewelers, optometrists, garment stores, car dealerships, travel companies and educational institutes are participating in TBR. Reputed names such as Raymonds, Welhome, EZone, Vijay Sales, Hypercity, Metro, Mochi, and Bombay Stores are just some of the names who are on board, with many more will soon. Various on ground activities lined up at leading malls in the city which will provide Mumbaikars a chance to win a good number of prizes this festive season.

“This is the third consecutive year Disha Direct is associating with Times Big Reward as main sponsors. This shopping festival is a great opportunity for shoppers to win exciting prizes and all shoppers look forward to this mega event. TBR also gives us an opportunity to reach out our customers and understand their second home requirements. Timesgroup has organized this exhibition very well over the past 2 years and this year we expect a bigger response. I wish all the participants all the very best.” said Santosh Naik, MD, Dish Direct Marketing Services Private Limited.

Stars of the movie Jab Hum Chahein, Sunny Gill and Simran Mundi attended the prize distribution ceremony head at Mega Mall and gave away exiting prizes to the winners.

Mr. Sujoy Ghosh, Director, The Times Group stated, “It’s not just the season to be merry, but it’s also the season to shop till you drop. That’s why we are delighted to announce the fourth season of Times Big Reward, our innovative and much-awaited shopping festival, filled with prizes and fun deals. TBR is one of the biggest shopping celebrations in India and pampers not just the customers but the retailers as well. Enjoy!!"

Sanjay Sahjwani, CEO, Housefull Furnitures stated, “We are very excited to be a part of Times Big Reward as Associate Sponsor. We have 8 stores in Mumbai located at convenient locations and offer an extensive repertoire of Dining, Bedroom and living furniture sets. Our perfect ambience, eloquent service sets the mood for customers to experience our affordable as well as adorable products. Our special Christmas deals will make our wide range of furniture even more attractive.”

How does one participate?

Any purchase of Rs. 500 and above at any of the Times Big Reward participating outlets qualifies for a draw. A purchase of Rs. 2500 will qualify for 5 draws. All one has to do is answer a simple question and SMS: to 58888 e.g.: *SMS TBR 1001 Sparkle Jewellers Peddar Road 700 a* to 58888

What do Shoppers Get?

- 4 Vento cars to be won

- Daily prizes

- Weekly prizes

- Up to 100% cash back

This is a perfect opportunity for all shopaholics to shop to their heart’s content and win exciting prizes. For more information Call (022) 40747481/82, SMS to 5888 or visit www.facebook.com/timesbigreward. The Times Big Reward is presented by Disha Direct in association with The Mobile Store and is an initiative of the Times of India.

For further information, please contact:

Times Brand Activations

Karishma Shah

Mobile: +919867169672

Email: Karishma.shah@timesgroup.com