Over 60 percent of New Year's Resolutions last less than one month

Company Brief

Gurgaon, December 29, 2011

Losing weight, organizing personal finances (spending less and saving more), and staying healthy are going to be India’s top three New Year resolutions according to a new research done by India’s leading insurance comparison website, www.insuringIndia.com.

The poll conducted by the company revealed that nearly 55 per cent of the people surveyed wanted to make a New Year resolution. More than 80 percent normally break their resolution in the first 3 months and nearly 60 percent do not make it to the end of January.

Bhavesh Sharma, Founder and Director of InsuringIndia.com, cautioned that 2012 will be a difficult year financially, “The crisis in Europe, the weakening rupee, and the fall in the GDP will affect the capital markets and ultimately the consumer. People will have to think even more carefully about their money than they did last year. So increasing savings and reducing spend will continue to be a New Year resolution for a lot of people”.

The survey conducted also revealed that nearly 35 percent of Indians will resolve to devote more time to their families. Nearly 30 percent of the respondents planned to buy a house and only 8 percent of the people planned to invest money in the stock market or put it in an investment plan.

A lot of people make resolutions out of habit but more than 40 percent surveyed insisted that they genuinely wanted to make a positive change in their lives. InsuringIndia.com recommends a simple plan to stay focused and achieve your goals: Make a step by step implementation plan (and try and stick to it), reward yourself often (and little!), and be realistic (be true to yourself and enjoy the process).

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Kingdom of Dreams

Ayesha Dahra

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Email: ayesha.dahra@kingdomofdreams.co.in