Panasonic strengthens its Intelligent Air Conditioners

Company Brief

Mumbai, December 29, 2011

Panasonic, the global leader in innovation and technology, introduced an upgraded range of Cube ACs, new concept and line-up in split ACs category and new models of ACs for the commercial segment. Bollywood’s sizzling face Katrina Kaif graced the occasion along with Mr. Daizo Ito, President, Panasonic India; Mr. Manish Sharma, Director – Sales & Marketing, Panasonic India and Mr. Silvaraju – Executive Director of Manufacturing, Panasonic Home Appliances Air Conditioning Malaysia. The evening was exclusively organized and managed by Hive Entertainment Pvt. Ltd. The event encompassed an exclusive product launch for the press followed by a special launch for the Panasonic Dealers.

The new range of split ACs are equipped with the latest ECONAVI intelligent sensors technology that detects human location, activity level, absence and sunlight intensity in the room, thereby providing energy saving without sacrificing the comfort. Panasonic introduced 65 models from 11 different series to the existing line up of split air conditioners which are priced at Rs. 17,000 to Rs. 60,000. The new Cube AC range will be now available in four-color variants which are white, ruby, dark grey and dark brown. The company also provides 16 models of single package air conditioners and VRF series of up to 60HP in their commercial segment giving complete air-conditioning solutions for consumers businesses and to choose from.

Announcing the launch, Mr. Daizo Ito, President, Panasonic India, said, “Keeping in line with our vision of becoming a household name in the consumer durables industry in India, the further enhanced ECONAVI technology is yet another milestone in this journey. This reaffirms our commitment to the Eco Ideas philosophy by bringing energy efficient solutions and delivering the best in class technology to our customers".

Gracing the occasion, Panasonic Home Appliances’ Brand Ambassador, Ms. Katrina Kaif said, “I am extremely delighted to be part of the launch of such breakthrough innovative technologies with Panasonic. The new range of ACs is not only high on technology innovations but also very sleek and stylish in design. Panasonic’s wide range of ACs is ideal to compliment the varied lifestyles of today’s consumers.”

Panasonic has also expanded the range of its Cube ACs which is an India specific innovation and a breakthrough product for consumers who wish to own a spilt AC.

Mr. Manish Sharma – Director Sales & Marketing, Panasonic India stated, “With the most extensive portfolio of the air conditioning solutions across consumer and commercial segments, we intend to target a market share of 25% in the spilt ACs segment by giving more innovative offerings for our Tier II Tier III markets; besides continuing to bring quality solutions for our premium customers by introducing ECONAVI concept in select spilt ACs.”

For further details, please contact:

Hive Entertainment

Aditi Bhoan

Mobile: +91-124-4636200

Email: aditibhoan@hiveevents.com