Amway India clocks Rs 2130 crore turnover in 2011

Company Brief

New Delhi, February 13, 2012

Amway India, the largest direct selling FMCG company of India and a wholly owned subsidiary of Amway Corporation USA, has clocked a turnover of Rs 2130 crore for the fiscal year 2011, with a growth of 19 per cent over the previous fiscal when it recorded a turnover of Rs 1790 crore.

Amway India now ranks among the top FMCG companies in India - a feat achieved in a span of thirteen years. From a turnover of Rs 99 crores back in 1998 to the robust turnover of Rs 2130 crores – Amway India has grown twenty times. The company aims to cross the Rs 2500 crore mark in 2012.

Announcing the annual turnover, William S Pinckney, MD & CEO of Amway India said, "The double digit growth for the last four years is buoyed by the launch of world class superior quality products in the lead categories of Health & Beauty, increased consumer access strategy coupled with experiential marketing & brand awareness, penetration of products in semi urban and rural markets of the state and the tremendous effort put by the distributors. Our advertising and E-commerce initiatives have also led to enhanced visibility of the Amway brand and in contributing to a healthy growth".

On this occasion, Pinckney has also launched a range of Lifestyle Nutritional Supplements designed to promote Healthy Ageing under its global vitamin and dietary supplement brand Nutrilite.The range includes Nutrilite Milk Thistle with Dandelion Root for liver health and Nutrilite Glucose Health – for maintaining healthy blood sugar level. The launch has marked Amway's entry into the Healthy ageing category under Nutrilite.

Formulated with powerful nutrients and chromium picolinate, Nutrilite Glucose Health is designed to help consumers maintain healthy blood glucose levels and also helps support good digestive health. Replete in richness natural herbs like Milk Thistlem Dandelion root and Turmeric, Nutrilite Milk Thistle with Dandelion Root protects and supports liver health. Nutrilite Milk Thistle with Dandelion also contains exclusive Acerola concentrates and Citrus dry fruit powder which provide additional bioflavonoids, antioxidants & other phytonutrient's benefits which supports in healthy liver functioning.

Addressing the media at the launch of new products, Dr Kip Johnson, Nutrilite Health Institute, USA, said "An aging population has emerged a major demographic trend worldwide. By 2050 India will see its number of elders grow from 62 million to 240 million. In a country that faces dual challenge of nutritional deficiency and obesity, healthy nutrition for adults and growing age is a major concern. A 'well balanced' and a 'nutritious diet', physical exercise and supplementation which have specific benefits for various lifestyle, nutritional deficiency and age related health problems, are the prerequisite for arresting age related chronic ailments like Diabetes, cardio vascular disease and obesity".

"We created Nutrilite Healthy Ageing category to empower adults including baby boomers to proactively take control of their health as they age and ultimately help them feel young as they envision themselves", added Dr. Johnson.

"A healthy population is a prerequisite for economic growth. The launch of Healthy ageing category under Nutrilite brand is in line with our strategy to strengthen wellness portfolio and to provide a wide array of choice of nutritional supplements to different segments of population. In 2011, we strengthened our Nutrilite Kids' Range by launching six new products with an aim to cater to the nutritional needs of the children and capture a greater pie of nutrition and wellness Market. Nutrilite contributes over 50 per cent of our turnover. The contribution of our flagship brand Nutrilite grew from Rs 903 crores in 2010 to Rs 1106 crores in 2011 - upward growth of 22%. We are quite hopeful that the entry into healthy ageing category would help propel our turnover to Rs 2500 crores by 2012".

Amway being a direct selling FMCG company has realized the importance of advertising & marketing to further strengthen its foothold in the Indian market. Pinckney added, "This year, we have earmarked Rs. 53 crores towards advertising".

For further information please contact:

Rishav Kumar

Ketchum Sampark Public Relations

Mobile: 9810611388

E-mail: rishav.kumar@ketchumsampark.com