Fashos.com comes up with unique campaign for Valentine's Day

Company Brief

New Delhi, February 13, 2012

What's all the fuss about love and relationships! They just complicate life. Ever felt that being single is way better! At Fashos.com we feel that 'Single is smart'. And we would love to reward all those who tell the world this Valentine's that they are'Single and smart'! Turning Valentine's on its head and doing a counter Valentine's concept is something that vibes with young audiences looking for witty entertainment on social media platforms.

In a world where the individual and a person's individuality is increasingly growing in importance, being single or telling one's extended social graph that one is single is relevant and has a distinct'appeal factor'. Fashos.com which positions itself as 'the smart way of buying shoes online' has personalized its Facebook fan engagement by deploying an application around Valentine's where fans can post and tell the world that they are single, smart and the reason for liking singlehood.

On Valentine's day Fashos will choose, 14 lucky winners who will win gift coupons worth Rs1400, redeemable for shoes on the site, for participating and sending wacky, out-of-the-box reasons for being single this Valentine's. The application has huge virality and a fan can discover and notify his friends on Facebook about the 'Single is smart' application.

Talking about this application, Navin Joshua, Founder of Fashos.com said, "You can do activity around Valentine's for the sake of doing something or you can engage audiences around a concept that's urbane, vibrant, lifestyle driven and one that will appeal to young online shoppers. We have attempted to do the latter and hope that our fans will love the counter intuitive Valentine concept we have deployed on the Fashos Facebook page. So here's to all those who love being single and smart."

Sumit Agarwal also founder of Fashos.com, said: "Fashos.com is a smart platform and the smart way of buying shoes online. The challenge was blending what Fashos stands for as a brand with what Valentines Day means to most. We felt we could come up with a counter intuitive concept and turn the usual, clichéd Valentine consumer engagement sweepstake on its head and do something different."

Young Indian online shoppers are looking for fun stuff, stuff that will actually engage them and something that they would like to associate with. 'Single is smart' by Fashos.com aspires to be that this Valentine's on Facebook. Visit

For further information, please contact:

Mavcomm Consulting

Jitender Bhasin

Mobile: 09711983594

E-mail: j.bhasin@mavcommgroup.com