Dainik Bhaskar revives its Zidd Karo Duniya Badlo campaign

Media News

New Delhi, February 15, 2012

Dainik Bhaskar Group re-affirms the philosophy of Zidd Karo Duniya Badlo by reviving the strong Zidd Karo Duniya Badlo campaign. Zidd depicts the brand ethos of raising the bar, relentless pursuing the objective and achieving it. The campaign focuses on how a simple Zidd could make a difference to everyone's life and shows its impact there off. The campaign will run on Newspapers, Magazines and TV.

The print part of the campaign will take the audience through three distinct part of Zidd. The first phase which has been launched questions on possibilities, if Zidd was not there. So, what would have been the case if Gandhijee or Mother Teresa or Mark Zuckerberg did not follow their own Zidd. The Second and third phase will revisit the concept and explain the true meaning of Zidd. Hopefully it will prompt each of the individuals to revisit their own life and find their own calling, Zidd.

Elaborating on the strategic decision for the re-launch of the campaign, Sanjeev Kotnala, VP - brand communication at Dainik Bhaskar Group said, "Zidd is a true representation of the brand and it also reflects the way individuals work and attain things in life. There is no small or big Zidd, there is only a strong and a weak Zidd. The TVC is being re-released as it has high impact and our research shows that people connect with it."

For further information, please contact:

Dainik Bhaskar Group

Gauri Sashittal

Mobile: +91 9869341279

E-mail: gauri.sashittal@bhaskarnet.com