UltraTech Cement is Rajasthan Royals' principal team sponsor for IPL 2012

Company Brief

Mumbai, March 5, 2012

Rajasthan Royals has welcomed UltraTech Cement Limited as the principal team sponsor for IPL 2012. The leading cement brand has been associated with the Rajasthan Royals since the first season of the IPL. They were principal team sponsor in 2009 and 2010 while being an on-ground partner in 2008 and 2011. The Royals also launched the team's new jerseys and presented their new line up, which includes five cricketers who were acquired at last month's IPL auction.

Raghu Iyer, CEO of Rajasthan Royals, said: "We are extremely delighted with the continued association with UltraTech cement. They have been true partners and have extended their support to the Royals throughout our journey in the IPL so far. I would like to express heartfelt gratitude to UltraTech Cement for reposing their faith in the Royals and I hope we can win together this season."

O P Puranmalka, business director of UltraTech Cement said: "Cricket in India is truly a national game, transcending geography, age and gender. And when two brands that share similar values come together, it is sure to be a winning combination! Rajasthan Royals in their previous IPL editions have stood for inspired leadership, innovation and professionalism. Driven by a team of Professionals and strategic thinkers, UltraTech, as a Market Leader and a champion brand, places great emphasis on all of these attributes too."

"We are very pleased to have UltraTech Cement as the Royals' Principal Team Sponsor. I am confident that with their support, the Royals, under a new captain and with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season. As a tribute to our home city we have also designed a new training jersey," said Shilpa Shetty of Rajasthan Royals.

Shetty along with Puranmalka launched the team's official jersey in the presence of team members at the glittering ceremony that witnessed the use of innovative video projection mapping to unveil the brand new jersey. The projection was used to show case the team's unforgettable moments of victory and pride during the last few seasons.

Designed by Puma, which is the franchises' official kitting partner, the lightweight jersey is made with Polyester and lightweight mesh back and are made to give high breathability in soaring temperatures. With uniquely styled names and numbers inscribed in Dazzel gold, the royal blue jerseys have cut and sew panels with Dazzel inserts. In addition to this, a training jersey dedicated to the pink city of Jaipur, the team's home was also unveiled at the ceremony.

For further information, please contact:

Neha Parab K

Zzebra Sports

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E-mail: neha@zzebra.net