KWAN to manage brand Sidhartha Mallya

Company Brief

Mumbai, April 11, 2012

KWAN, India's premier entertainment and marketing company takes great pride in announcing their newest sign up – Sidhartha Mallya.

Sidhartha will now be exclusively managed and represented by KWAN and together they will explore opportunities across entertainment, fashion, luxury and media spaces for Brand Sidhartha – The real deal.

This is a very interesting union as it is a merger of KWAN's business acumen and their widespread market coverage with Sid's keen interest and vision for the future of luxury and lifestyle business in India.

Talking about their latest sign up, Anirban Das Blah, MD of KWAN said, "Sidhartha represents India's next generation in the lifestyle and luxury space and is someone we feel very proud to represent. He is someone who is well known as a thought leader and commands a great amount of respect in the entertainment and fashion space. He is very attuned to the pulse of the market and is incredibly intuitive. He is someone who's very stylish has impeccable taste for the finer things in life and we at KWAN look forward to a long standing association with him.”

Talking about signing on with KWAN, Sidhartha Mallya said, "I've known Anirban for some time now and when he spoke to me about working together and being represented by KWAN, I felt like it made sense as he and I spoke the same language and we had the same vision when it came to pursuing opportunities together. I've enjoyed interacting and dealing with him and his team, who've been very professional and involved and I look forward to my association with them."

For further information, please contact:

KWAN

Divya Chaturvedi

E-mail: divya.kelly@gmail.com