Hive Entertainment rolls out home appliances promotional campaign for Panasonic

Company Brief

Mumbai, April 12, 2012

Hive Entertainment has initiated of a 45 days long canter activation promoting Panasonic's home appliances. The campaign is being laid out in West and North India covering 25 cities across the region. The respective promotional activity has its focus on propelling the market visibility of the brand Panasonic and breaking the mental block of Panasonic catering high end products and purchase group. Panasonic's current activity is focused to showcase the vast category of products catering to all the strata of the society.

The activity is in process of being held in RWAs and markets located in major cities across the north and west India namely: Chandigarh, Ludhiana, Pune, Surat, Ahmadabad, Delhi, Gurgaon, Noida and Ghaziabad. This pan-India based activity saw its advent on April 4 with a kick start from Faridabad followed by Vaishali and Indira Puram. For the activity Agency chose to divide India in two different zones. The promotion is being laid out simultaneously in West and North. The proposed one and a half month activity is in its first leg and has reached to Bhavnagar Gujarat covering Ahmadabad.

The campaign is conceptualised to create an instant affinity between the Target Group and the latest product range from Panasonic. For the campaign special vehicles are customized and branded to capture maximum attention. Branded team from Panasonic are visiting RWAs and markets every day, inviting the target group to the canter where a professional sales representative from the brand Panasonic gives live demonstrations of all the products of Panasonic. The presence of sales team on canter enables the interested buyers to make instant bookings.The Campaign attracts as many as 1000 to 2000 visitors and 5000 eye grabs across India every day , the Team Hive at the same point is aiming at least 1 lakh visitors by the end of the activity, scheduled in first week of May.

For further information, please contact:

Hive Entertainment Pvt Ltd

Aditi Bhoan

Mobile: 9650936767

Email: aditi.bhoan@hiveevents.com