Robert Kahn joins Brandcare as global strategy advisor

Company Brief

Mumbai, April 13, 2012

Brandcare has announced that Robert Kahn has come on board as a global strategy advisor. Robert Kahn is a renowned figure in the advertising industry and has been a leader in corporate and consumer brand strategy for over 25 years.

He is best known as a founding partner of FutureBrand, the global consultancy of McCann-Erickson. FutureBrand started in San Francisco with a few consultants and subsequently grew to thirty international offices with a staff of over five hundred. Robert has been instrumental in numerous breakthroughs in brand consulting including the FutureBrand methodology that utilised future trends consulting in the brand development process.

Robert was head of Ogilvy & Mather's brand asset management group in New York. At Ogilvy, he developed branding solutions for American Express, IBM, Kodak, DuPont, Goldman Sachs, Time Warner Cable and others.

He has helped many companies in health-care, medical devices, hospitals and pharmaceuticals including: Johnson & Johnson, Wyeth, Ethicon Endo Surgery, Stryker, Cell Therapeutics, Misys Health, Robert Wood Johnson University Hospital, U.S. Surgical, Disease Management Association of America and The Disney Pavilion at Florida Hospital.

"I am extremely impressed with the quality and depth of Brandcare's scientific approach to branding and communications in the complex market for pharmaceutical branding. Their dedication to seeking insights and turning them into actionable results is a great benefit to clients," says Kahn.

Rashmi Thosar, founder and firector of Brandcare said, "At Brandcare Bob's role will be to bring in a global branding perspective to the healthcare operations in India and also to help us set up affiliate offices in Asia Pacific."

For further information, please contact:

Brandcare

Reshma Oka

Tel: 91-22-25625755

E-mail: reshma.oka@brandcare.net