HDFC Life wins IMC Ramakrishna Bajaj National Quality Award 2011 in the service category

Company Brief

Mumbai, April 13, 2012

HDFC Life has won the Indian Merchants' Chamber Ramkrishna Bajaj National Quality Award (IMC RBNQA) 2011 for excellence in the Service category.

The awards were presented by the chief guest Shashi Tharoor (Member of Parliament and former Union Minister of State for External Affairs) at a ceremony held at Mumbai.

The award winners were selected by a distinguished panel of judges, chaired by Anand Mahindra, vice chairman and managing director at Mahindra & Mahindra. Last year, HDFC Life received IMC RBNQ Performance Excellence Trophy and this year the company has been awarded the IMC RBNQA which is a testimony to its journey of continual improvement and innovation.

On receiving the award, Paresh Parasnis, executive director and chief operating officer (COO) at HDFC Life said, "It is indeed a great honour to be recognized by IMC for the second time in a row. This trophy is a strong testimony of our commitment to quality and performance excellence in the organization. At HDFC Life, customer centricity is one of the core value that propels the quality of our delivery across all service touch points. As a life insurance player, we believe in remaining agile in providing long term value to our customers thereby helping them secure their financial future."

The citation states that "HDFC Life is well on its way to becoming the most trusted life insurance brand because of its high degree of transparency with respect to product details, pricing and communication of clauses to customers. The organisation creates a value-based people-caring environment of trust and team work through product and service innovation to deliver high class services to all stakeholders. The company has shown steady improvement in conservation ratio and for the third consecutive time, its claim repudiation ratio is the lowest in the industry."

For further information, please contact:

Hanmer MSL

Lokesh Srivastava

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E-mail: lokesh.srivastava@hanmermsl.com