A poem on Mumbai grants an avid reader of Overdrive a Toyota Etios Liva

Company Brief

Mumbai, April 16, 2012

India's leading car and bike magazine, Overdrive, conducted a contest in their anniversary issue in partnership with Toyota Etios Liva. In the contest, the readers of the magazine had to name the city they would love to drive their car in and the reason they selected the city.

The contest received a remarkable eleven thousand entries from all over India. After checking the entries, the winner with the wittiest answer was selected for the grand prize. Praveen Dhawan from Panchkula (Haryana), who is now based in Mumbai, won himself a Toyota Liva worth 5.5 lakh for a beautiful poem written by him about Mumbai.

Dhawan thanked Overdrive for the win as he believed that the magazine infused more passion in him towards cars and bikes over the years and his loyalty towards the magazine helped him win the prize.

Dhawan said, "I am truly thrilled to win the Toyota Etios Liva Best City to Drive contest. It's great that my poem was appreciated and found worthy of the prize. I associate Toyota, for quality so winning Etios Liva from Toyota is the best I could ask for. The best feature of the car is effortless drive which is a boon in India's crowded streets."

Overdrive believes in bringing the best forth for the readers of the magazine in terms of content and contest. "Overdrive has always been at the forefront of auto enthusiasm and tying up with Toyota Etios Liva for this contest is all about providing our readers a dream opportunity to win a splendid car perfect for the Indian roads," said Sirish Chandran, editor of Overdrive.

Sandeep Singh, deputy managing director - marketing at Toyota Kirloskar Motor, said, "Etios Liva is a very good city car and has been well appreciated for its performance – space , comfort, fuel efficiency – and ride quality, especially in cities. This contest conducted along with Overdrive has helped us gather valuable feedback on the vehicle and the customers' expectations from it, especially when driving in the city .This helps us cater to our customer better by incorporating their feedback. We thank all for their valuable inputs and participation in this programme and also Overdrive for enabling us to closely interact with our customers."

For further information, please contact:

Beehive Communications

Naomi Lobo

Tel: 022-43152000

E-mail: naomi@beehivecommunications.com