AdzEdge unveils outdoor campaigns for Tanishq

Company Brief,

Mumbai, April 16, 2012

Diamonds are a girls' best friend ! And now they become affordable with Tanishq's new collection brought alive by AdzEdge across Mumbai in outdoor media with unique insights and seamless execution making it extremely effective for the brand. Set in motion from the month of April the campaign has already caught a lot of eyeballs and client accolades.

The objective for the Tanishq campaign was to gain maximum exposure by the most effective route and reach out to the target audience for affordable diamond jewellery. The intense in-depth and insightful research revealed that a large number of the target group segment travels by public transport, especially train which has three of the longest routes covering the metro as well as the far end of suburbs. Hence the railways was chosen as the mode of communication and all media adjacent to it. Branding at the entrance arches of high traffic city malls like Pheonix Mill at Lower Parel, Inorbit Mall at Vashi and R City Mall at Ghatkopar,etc helped create top of the mind recall at the point of purchase area and reemphasize the brand message.

Anirban Ghosh, senior vice president at AdzEdge said, "It's indeed a pleasure to work with one of the most respected brands like Tanishq, yet again. Adz Edge (West) has implemented the current campaign effectively through a strategic approach involving extensive research, valuable insights and perfect execution to ensure that the brand receives maximum impact. The roll out of this campaign has been appreciated and bolstered the confidence of our client team in our team. We endeavor to bring this unique quality to all our campaigns."

For further information, please contact:

Nucleus

Chaittali Dave

Mobile: +91 9969609361

E-mail: chaittali@nucleusnow.com