Reliance Jewels announces exciting offer for Akshaya Thrithiya

Company Brief

Mumbai, April 17, 2012

Akshaya Thrithiya is the festival of prosperity and good fortune. Keeping line with this, Reliance Jewels, the jewellery specialty store from Reliance Retail has announced the special Akshaya Thrithiya offer, allowing customers to usher in prosperity and enjoy pure jewellery this season.

Celebrating the occasion, Reliance Jewels is offering double gold rate protection for Akshaya Thrithiya. Customers can pre-book their jewellery today and on the day of Akshaya Thrithiya irrespective of raise or dip in gold price than their booking rate they get to pay the lower price. Customers can also avail Upto Rs 150 off on making charges on gold jewellery and ipto 100 per cent off on making charges of Diamond Jewellery. Starting from April 17 to April 24, 2012, the offer can be availed at all Reliance Jewels stores across the country.

Speaking about the offer Ashok Kaul, senior VP and business head of Reliance Jewels said, "We at Reliance Jewels ensure to be a part of all celebrations/ occasions by offering wide range of collections, exquisite designs and attractive offers. In India, buying gold for Akshaya Thrithiya is believed to bring in success and wealth. In sync with our customer sentiments, we have announced Double gold rate protection which gives every customer an opportunity to shield their gold rates in this fluctuating market. Other discount offers also extends an opportunity to own exclusive jewellery from Reliance Jewels at better rates."

Reliance Jewels jewellery for 'Akshaya Thrithiya' consists of all hues blending tradition and modernity and appealing to evolving tastes and preferences of the modern day customers. In line with the propitious of the occasion, the brand's offering for Akshaya Thrithiya symbolizes prosperity and good fortune. Reliance Jewel' collection in gold and studded jewellery range spans across all occasions of a woman's life – everyday wear, wedding, parties and festivals.

So without further delay, grab this opportunity and be the proud owner of beautiful jewellery from Reliance Jewels.

Reliance Jewels, offers gold and Diamond jewellery (in 22 and 18 karat gold) in many traditional, western and fusion looks. The Reliance Jewels retail chain currently includes 34 exclusive showrooms in 23 cities, one of India's largest jewellery retail store chain.

For further information, please contact:

RIL

Madhu Soni

Mobile: +919987011003

E-mail: Madhu.Soni@ril.com