Global Desi launches an exclusive collection to support the creativity of Aseema kids

Company Brief

New Delhi, April 30, 2012

Global Desi, known for its innovative initiatives, indulges in creativity of a different kind this summer by introducing a collection which is a result of their collaboration with Aseema. Aseema is a registered NGO that helps inculcate in underprivileged children, a desire to learn, continue and complete their studies in an educational institution. Harnessing the creative minds of young kids from Aseema, Global Desi has come out with a lovely collection which is not only unique in designs but also inspiring and is available at all Global Desi outlets across India.

This is Global Desi’s second initiative with the NGO and the kids. Global Desi has always supported Aseema by giving an opportunity to the budding minds of these young kids by showcasing their talent as a part of their collection through ingenious methods since last year. Aseema, the official cause partner has become an integral part of Anita Dongre’s vision for her company and the love she has for kids.

The collection features 16 exclusive designs which are an amalgamation of placement prints inspired by the drawings of 4 children from Aseema. The powerful aquatic theme is represented by Rajesh Jadiyar, Roshni Jadhav, Reshma Bahamaniya and Rubina Khan. These designs are themed with symbolics of the aquatic kingdom that depict the adventurous and diverse aquatic life; using floating fishes, turtles, crabs etc. The colorful collection represents the free spirit and creativity of these children through its prints and motifs.

The colour palette comprises of flowy reds to warm blues combined with ashen shades of yellow and green. The collection comprises of kurtis and tops that can be worn with shorts, jeans, leggings or simply as a dress in materials of cotton and knits.

This integration will be seen in the stores from the month of April across all exclusive and multibrand Global Desi outlets in the country. The collection is young, peppy and has bright prints that are projected to beat the heat and dust off the scorching Indian summer.

WHERE: Across all exclusive brand outlets and multibrand outlets

PRICE: Rs. 1099/- Onwards

For further information Please Contact

Perfect Relations

Raghav Bhatia

Mobile: +919999332767

E-mail: raghav@perfectrelations.com