NEC Selected by PVR Cinemas as a Preferred Retail Solution Provider

Company Brief

New Delhi, August 9, 2012

NEC India Pvt. Ltd., a leading network and IT solutions provider, today announced the landmark customer win of PVR Cinemas, where NEC will provide its state-of-the-art retail solutions, including the latest “TWINPOS G Series” – 3700G2, G5 and G7 models at 12 locations in India, including PVR’s food courts, bowling alleys and multiplexes. In line with the strategy to increase focus on entertainment, F&B and the gaming businesses, this implementation will help PVR streamline its retail functions at a radically low total cost of ownership (TCO) through its exceptional serviceability, reliability and power conservation while enhancing the customer experience.

The “TWINPOS G Series” was developed based on the expertise acquired through years of successful deployment for leading global retail and service companies, and is designed to meet an ever expanding range of market needs. NEC’s retail solutions ensure powerful energy-efficient performance and quality at low power consumption, owing to reduced carbon emissions and energy saving capabilities. Its unique dual-interface allows multiple Point of Sale (POS) machine functions – one for billing and the other for advertising and promotional campaigns. Such cutting-edge technology and the proven performance of NEC’s retail solutions will enable PVR Cinemas to leverage the same retail infrastructure while maximizing its promotional marketing campaigns.

Mr. Jitender Verma, Chief Information Officer, PVR Ltd. said, “It has been a strategic decision to appoint NEC as retail solution partner for PVR Ltd. With NEC’s assistance, we strongly believe it will improve our service to customers and create a modern ambiance to our properties. We chose NEC because of their reputation, expertise and experience in supporting retail chain stores worldwide.”

Commenting on this achievement, Mr. Amit Bhatia, Head-Retail Solutions, NEC India said, “NEC has been a premier player in the retail technology domain globally and we are honored to be selected as a preferred vendor by the PVR Cinemas further validating our commitment and technological expertise in the sector. With this win, we look forward to strengthening our foothold in the entertainment, gaming & F&B industry. These verticals hold immense potential in India and it is our endeavor to help brands adopt technology to enhance the customer experience like never before. We aim to double our market share in this space by the end of this financial year.”

With more than a hundred years of innovation and experience in the IT industry and over three decades of experience in the retail domain, NEC continuously strives to develop new technological innovations to empower retailers to optimize their retail operations with proactive strategies. It is this passion to provide high quality, robust, eco-friendly solutions, as well as a drive for constant innovation that resulted in NEC being the preferred technology partner for leading retailers in the supermarket, departmental store, food and beverage, and hospitality industries.

NEC supports approximately 53,000 locally- and globally-linked retail stores across various industries in Japan, the US, China, Southeast Asia and the Middle East, and remains as the leading retail solutions provider in Japan. NEC has a strong presence in the Indian retail market and is associated with well-known brands.

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