Bacardi starts a crowdsourcing party with Talenthouse India

Company News

National, October 09, 2012

Bacardi, the world's third largest spirits company, has partnered with Talenthouse India for its new campaign 'It started with a party'. The new campaign is aimed at pushing out the message that Bacardi parties lead to multiple possibilities or outcomes. Bacardi parties are not just parties but platforms or catalysts that enable meaningful human connections, leading towards multiple possibilities in our lives. The new campaign highlights the stories that emerge from Bacardi parties.

Bacardi invites people to share their interpretation of “IT” in it started with a party creatively and bring alive their story which maybe fact or fiction, historic or present. Best videos to be a part of Bacardi: It started with a party. This opportunity can be grabbed by anyone who is creative and loves to party hard. With submissions open till the 26th of November, followed by voting on social media till 10th of December, the winner will be announced on 17th December 2012.

The winning entry will be awarded with a grand prize of Rs. 1,00,000 and 3 finalists will win Rs.50,000 each. 6 runners up will receive Rs. 25,000 each as a cash incentive.

Here in India, Speaking on the occasion, Mr. Mahesh Madhavan, President & CEO, Bacardi India, said – “We are extremely proud and excited to be celebrating 150 years of Bacardi, it has reached a milestone that only a few international companies reach. Over the years, people in India have appreciated Bacardi, may it be the classic cocktails such as the Bacardi Cuba Libre and Bacardi Mojito or the iconic TVC and the unprecedented music experiences that we deliver. We as a company are focused towards bringing people together and making them have a good time, in the true spirit of Bacardi, given that the brands 150 yr old journey began with Cuban street parties. This also facilitates in introducing our new global campaign ISWAP- It started with a party.

This is our first association with Talenthouse India, and we are excited about the possibilities that this Creative Invite presents. By inviting people to share their ideas of enjoyment and engagement with us, we hope to firmly establish the essence of Bacardi as a brand that is all about bringing people together to connect and have fun.”

Mr. Arun Mehra, CEO, Talenthouse India said, “At Talenthouse, we have succeeded in engaging people across interests, whether it is film, fashion, music, photography or design. With Bacardi, Talenthouse has ventured into and cracked the liquor category with limitations in the kind of communications that are permitted. We have used crowdsourcing to encourage people to share their ideas of what the power of a great party can lead to, and create a unique consumer engagement initiative for the brand. With a digital surrogate campaign crowdsourcing continues to help create exciting opportunities to add meaningful strategy for brands and gives them a unique platform to connect with their target consumers.”

A pre-decided jury will go through all the submissions, keeping in mind the terms and conditions of the Creative Invite which are posted on www.talenthouse.com.

For further information, please contact:

Talenthouse India

Gloria Salis

Mobile: +919920928577

Email: gloria@talenthouse.co.in