Allergan appoints Carat as its Media AOR

Company News

Gurgaon, October 09, 2012

Allergan, the global, technology-driven multi-specialty healthcare company with “Total Facial Rejuvenation” portfolio involving blockbuster brands like BOTOX and JUVEDERM which focus on facial aesthetics and anti –ageing solutions has announced the appointment of Carat Media Services as its Media AOR in India.

Currently the communiation is targeted to the affluent and discerning consumers especially women SEC A, middle aged 35 years and above, through a combination of high impact dailies, magazines and digital strategy

Speaking on the appointment of Carat as the media agency, Mr Raghu Kumar, Managing Director Allergan India, said - “Given the category at its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit”.

Adds Ms Anuja Naik, Director Sales & Marketing ,“We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their innovative approach to media was critical in creating the initial buzz and maintain the desired saliency within the tight budgets . . We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

Joydeep Raha, Senior Vice President –South for Carat  shares - “ Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion. We look forward to partnering with Allergan in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for their unique brands.”

Commenting on the engagement, Kartik Iyer Managing Director said “ I am delighted to partner with Allergan which is a global leader in Facial aesthetics through their block buster brands like BOTOX and JUVEDERM and would like to thank Ms Anuja Naik for reposing faith and confidence  in our cutting edge media solutions backed by relevant consumer insights”.

Aegis Media’s five major brands are world-leading marketing and communications businesses:

Carat is the world’s largest independent media communications specialist present in 82 countries across the world.

Vizeum is a strategy led media communications specialist which combines a unique understanding of the timeless motivations that drive decisions with the new behaviours enabled by the digital age.  

Isobar is the global home for the world’s finest digital pioneers that helps reconnect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before.

IProspectCommunicate2 is a leading global digital performance agency.

Posterscope is the out-of-home sector leader, and the only truly global network, constantly pushing the technological boundaries.

Additionally, in India, Aegis Media also has Carat Fresh (Activation), Brandscope (OOH), Hyperspace (Retail), PSI (Airports & International OOH) and Doosra (Creative).

For further information, please contact

Carat India

Kartik Iyer

Mobile: +919810001027

Email:Kartik.Iyer@carat.com