Mahindra and Mahindra Ltd.'s Swaraj Division wins Deming Prize

Company News

Mumbai, October 15, 2012

The Swaraj Division of Mahindra & Mahindra Ltd. (M&M), Farm Equipment Sector (FES), a part of the $15.4 billion Mahindra Group has won the prestigious Deming Application Prize for 2012. The Deming Prize is awarded by the Union of Japanese Scientists and Engineers (JUSE). Mr. Bishwambhar Mishra, Chief Executive, Tractor & Farm Mechanization Business, Farm Equipment Sector, will accept the Deming Prize on behalf of the Swaraj division on November 14,2012 in Tokyo, Japan.

Commenting on this development, Mr. Mishra, said, “It is a momentous event for the Indian tractor industry that Swaraj has become the second tractor company in the world, after Mahindra Farm Division to receive this honour, which is like an Oscar award in the field of quality.”

He added "This is a moment of great joy & satisfaction and is the culmination of our collective dream and shared vision, achieved with immense hard work by each employee. The Deming Prize is a testament to the passion, efforts, and commitment of the entire Swaraj team. Swaraj's focus on superior quality standards is the key reason for this honour. The award catapults Swaraj into a new league altogether and marks another step in its journey towards global leadership."

The Farm Equipment Sector (Mahindra Tractors Farm Division) is the first tractor company in the world to win the prestigious Deming Prize in 2003, and then successfully competed for the Japan Quality Medal in 2007.

For further information, please contact:

Mahindra & Mahindra Ltd

Roma Balwani

Tel: +912224901441

Email: balwani.roma@mahindra.com