PVR Nest Celebrates 'Saare Zameen Par'

Company Brief

New Delhi, January 28, 2013

PVR Nest the CSR arm and registered foundation of PVR Ltd. celebrated a day long gala event 'Saare Zameen Par' at the Amphitheatre in India Habitat Center, Lodhi Road, New Delhi.

PVR Nest in association with Protsahan India Foundation celebrated the culmination of offline activities on road safety campaigns with schools, nonprofit organizations and colleges across Delhi/NCR. It witnessed active participation by 5th &6th grade students in creative activities like Art Attack, GameChanger Battle Cards, Natak Mandali and many more.

On the occasion, Ms Deepa Menon, VP-CSR & Corporate Communication, PVR Ltd said: We at PVR Nest are extremely happy to witness participation by various schools, nonprofit organizations and colleges across Delhi/ NCR at such a massive level. This long initiative on Road Safety was an endeavor towards the alarming situation on road accidents. It needed immediate attention and therefore we decided to come forward with the campaign to educate people / children on the importance of Road safety though a series of such creative events. Today, we mark the end of this initiative and assure that PVR Nest will keep coming up with such endeavors for the further enhancement of the society.

Ms Sonal Kapoor, CEO- Protsahan India Foundation said: "PROTSAHAN is a youth based international nonprofit organization that uses the innovative approaches of Design, Art, Stories, Photography, Theatre and Cinema to herald sustainable social change. Our partnership with PVRNEST for Cineart 2012-13 has been an exciting journey of bringing change by sensitizing young minds on the issue of Road Safety through innovative educating platforms and not mere textbook theory. It's good to work with a CSR partner that cares." - Sonal Kapoor, Founder CEO, PROTSAHAN India Foundation.

The daylong event was celebrated in association with French Embassy and other partners like Michelin Tyres, Tata Jaguar, Bajaj and Total. It witnessed an interesting display of creative art works by children at various events organized by PVR Nest throughout the long term program.

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Simer Singh

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