The Muthoot Group calling BTL (On-Ground Activation) agencies for a pitch

New Delhi, February 13, 2013

The Muthoot Group, a multi diversified business conglomerate in India is scouting for an agency that can handle its on ground activation requirements for its forthcoming events.

The company, popularly known as a pioneer and leader in the Gold Loan Business in India, is inviting agencies that have an expertise in the field of Below the Line (On-Ground Activations). The agency, if selected, will handle the Muthoot Group’s on-ground activations during the forthcoming Indian Premier League (IPL) matches on a Pan-India (multi-city) basis.

Says Avinav Chaubey, AGM-Marketing, The Muthoot Group: “This year we plan to scale up our activations during the IPL season. We are looking at an agency that has the aptitude, a past record of executing the on-ground activations simultaneously across cities on a Pan-India level and has worked with big brands on a multi-scale level. The agency must also have measurable and quantifiable objectives which are actionable within a specified deadline or timeline. They should aid us in leveraging our brand activation, augment our lead generation and enhance the visibility of our brand.”

Last year, during the IPL, the company had received tremendous accolades for its marketing activation. The company had formulated and demonstrated a 360 degree marketing activation that included Print, Radio, TVC, Outdoor Advertising, Events, Exhibition and Public Relations.

Muthoot Group, currently the Team sponsor of Delhi Daredevils, has been associated with the team for the last three years.

The agencies fulfilling all the above criteria can send their credentials along with their contact details to events.muthootgroup@gmail.com

For further information, please contact:

The Muthoot Group

Gunjan Sharma

Mobile: 01146697740

Email: gunjan@muthootgroup.com