Greenlam Laminates unveils Greenlam Medley - its 2013-15 range at Phuket

Company Breif

New Delhi, 9 April 2013

Greenply Industries Ltd, India's largest interior infrastructure company hosted a mammoth conclave in Phuket for its channel partners wherein Greenlam Laminates unveiled its new collection Greenlam Medley. The grand meet witnessed the coming together of business associates and partners from India and showcased the success of Greenlam Laminates as a prominent player in the global front.

The new collection has been conceptualized and presented basis the latest trends in interior design across the globe. These trends are encapsulated in a collection of 450 designs in abstract patterns, plain colors, Wood patterns and metals, presented in various textures inspired from nature and other engineered materials. A part of this new collection is 8 new themes which has 34 fresh arrivals in it.

Another uniqueness of ‘Greenlam Medley’ is the fact that the entire range is anti bacterial. This cutting-edge technology in manufacturing and processing anti- bacterial products has made a trend-setting mark in paving the future of the Laminate Industry. These laminates retard the growth of nearly 99% of common form of bacteria on any decorative surface. Being a socially responsible brand that gives customers the highest priority, the hygiene facet has been taken into account with utmost care in the new collection. The anti microbial agent used for manufacturing these laminates is also a common ingredient in many cosmetics and oral hygiene products in everyday use.

Speaking on the occasion Mr. Saurabh Mittal, Chief Executive Officer, Joint Managing Director, and Executive Director, Greenply Industries said, “today Greenlam Laminates is the 3rd largest brand globally and this is possible because of our presence in 70 countries and backed by 300 plus distributors in these markets. Hence it doesn't give me any qualms in saying that if we are standing here today; it is because of the hard work put in by each one of you. This success does not only belong to Greenply Industries or Greenlam, rather this success belongs to each one of you. Hence I will take this opportunity to thank you and present to you the new range by Greenlam which will mark the trends of 2013, 2014 and 2015. Without a doubt I know that we all will continue to ensure that Greenlam Laminates becomes the no. 1 brand in every market and also increases our footprint globally”.

He further addressed “Greenlam Laminates has always been a trendsetter and this time again this new range which offers 34 shades and 8 design collections along with a unique anti-bacterial feature will set a new drift globally. The design team again makes us proud by creating futuristic designs which is unique and exclusive with Greenlam Laminates”.

The entire collection of 'Greenlam Medley' possesses an innate and authentic chic in woods, stones and textiles. The new range offers a variety of designs in Oaks, Elms & Ashes, which stand out in the collection.

Greenply Industries has always strived to create products which meet the required standards of each country that they are present in. This has resulted in Greenlam Laminates winning accolades in these countries and carving the way for its success story in these markets. In Singapore, Greenlam Laminates was awarded Green Label certificate which is the most trusted green certificate of the country.

In USA, The Greenguard Environmental Institute awarded the Greenguard Certification to Greenlam, making them the first ever Asian company ever to achieve this prestigious certificate.

Being the third largest laminate brand worldwide, Greenlam Laminates also meets rigid international quality standards like NEMA of the US and BS of the United Kingdom, accordingly.

The Greenlam range for 2013-2015 includes:

Abstracts

Marmoreal

Being closer to nature is one of the trends. Designs that are reminiscent of natural products like a bark, brick, log, natural fabric or a stone combine together to make this trend palette. Marmoreal is inspired from a natural Italian marble. The colors are very trendy and real and the Stone texture adds a third dimension to it.

No. of colors: 3

Texture: Stone

Mesh

Fabrics have never gone out of trend. From the Thai Silks to the Tweeds to the Linen look they have only changed form but have been an integral part of the interior industry. With a collection of 5 new Fabrics in earthen colors Mesh adds a touch of class to the Greenlam Fabric series.

No. of colors: 5

Texture: Suede

Woods – Textured

Country Wood

Grunge is the flavor of the season. Raw and rustic, this texture has a country feel to it. With a little bit of Gloss it adds glamour to the interiors. The series has a rustic Oak and a very special Banana wood in 3 colors each. The Oaks being a part of the fashion and the Banana wood is for those who like exotics.

No. of colors: 6

Texture: Country Wood

Chased Wood

Carrying forward the theme of Close to Nature, this series is a balanced mix of rustic and contemporary designs. There are 2 sub-series in a Rough Cut texture, one of a Split Oak and the other of a clean quarter cut Ash.

No. of colors: 6

Texture: Chased Wood

Super Gloss

Gloss has been and is still in fashion. It's catching up everywhere; wardrobes, kitchens, consoles etc. The new Elms and Oaks add freshness to this trend.

No. of colors: 6

Texture: Super Gloss

Woods – Suede

Oak Lumber

Oaks are still going strong since over 4 years. The trend started with a simple clean quarter sawn Oak moving to rustic interiors with knots, flashes and all other live features of the wood moving to now a more balanced approach between these 2. The Oak Lumber has the natural characteristics of the wood yet it is not too bold and appeals in longer lengths and continuous panels.

No. of colors: 3

Texture: Suede

Elmo

Explore the unexplored. With Oaks, Walnuts and Teaks being in the trend we have captured their most intricate features and have seen a lot of their variants. But there are many woods like the Elm whose beauty is yet to be captured in its best form. Elmo is a neat contemporary Elm and its beauty is in its simplicity.

No. of colors: 3

Texture: Suede

For further information, please contact

Adfactors PR

Ann Jose

Mobile: +918447081842

Email: ann.jose@adfactorspr.com