Anticipation builds up, Retailers gear up, JSF Organizing Committee hammers action plans

Company Brief

Jaipur, September 03, 2013

Facing a tremendous amount of planning and responsibility, the JSF organizing committee is fast gearing up the preparations for the second edition of Jaipur Shopping Festival (JSF), aiming towards the one goal of making this festival the most spectacular event Jaipur has witnessed.

With just a month to go before the opening of this year’s Jaipur Shopping Festival, anticipation is building among market associations, businesses & advertisers who are lined up seeking information about the deals, incentives and offers which are part of Jaipur Shopping Festival, the mega event that will put the city in a shopping frenzy.

Shopping Festival is a relatively new phenomenon for the retail and entertainment sectors in India. The various features of the JSF make it a great opportunity for all shoppers and visitors to interact with the festival on so many levels & to enjoy the festive ambience during each attempt. The festival represents collective strength of all the business associations, Vypaar Mandal, corporate and citizens of Jaipur to establish the brand – Jaipur. It mobilizes various synergies & socio-economic-cultural elements to drive for excellence on a national scale.

Amid all the hard work going on behind the scenes for months now, the JSF organizing committee has been working closely with government departments, a stream of sponsors and a plethora of creative talent. The coordination between various business associations, government departments, retailers, sponsors & partners is a reflection of the unique endeavour to highlight and promote Jaipur as a tourist and investment destination.

“JSF is attracting a great response from advertisers, retailers, distributors, hotels, event organizers & other business associations. These partners will have an opportunity to benefit from the success of the festival. JSF offers wide variety of options for sponsors & partners and they will gain wider exposure for the many promotions and offers they are invited to run throughout the festival or during a specific event by associating as support sponsor for the event.” – said Saurabh Bhandari, National Head (Corporate), Patrika Group

We are expecting this JSF to be better that the last year in terms of benefits to shoppers, retailers, brands, business associations, corporate organizations and citizens of Jaipur. The number of visitors and the expenditure estimated this time are higher than the previous edition of JSF.” – he added further.

The JSF Organizing Committee is holding meets and hammering out action plans for this city-wide celebration encompassing totally unique events bundled with juicy treats that include shopping, major discounts, lucky draw and other enticing offers & incentives to shoppers as well as retailers.

"Of course, such a humongous festival like this calls for innovative ideas, precise planning and a well-calculated approach," – said Mr Bhandari

For further information, please contact:

Patrika Group

Nidhi Agarwal

Mobile: +91 8107790078

Email: nidhi.agarwal@in.patrika.com