Foot tapping music at Liberty Exclusive Showrooms to make shopping a delightful experience

Company Brief

New Delhi, April 03, 2014

Music has a special power to move us and stir our emotions. Scientific studies have revealed that music can really change mood and also help us to concentrate. Going with the philosophy of building strong brand connect with customers with innovative fashionable footwear products, Liberty Group will break new grounds and delight its customers with the introduction of ‘Liberty Boombox’. The non-stop music will be played for customers at all 400 Liberty Exclusive Showrooms, spread across the country. This is a first–of–its-kind of initiative by a fashionable footwear retailer in the country.

‘Liberty Boombox’ will boost the mood of the customers who will not only buy fashionable products but will also energize their body, mind and soul. This will add spring to their feet while choosing the new collections, but will also announce major happening pertaining to the new arrivals, including designs, new arrivals etc. With the launch of the ‘Liberty Boombox’, the showrooms will have pleasant music for the customers thereby giving an opportunity to explore new products and offerings at ease.

Speaking on this occasion Mr. Anupam Bansal, Executive Director, Liberty Group, “Music is inspiring and helps in de-stressing esp. when life on the fast track has started taking a toll on ones’ life. Keeping this in mind, Brand Liberty is bringing customers closer to the brand. With the launch of this innovative initiative, we enhance the shopping experience of our customers in choosing their perfect pair. I am sure the relaxing ambience of Liberty exclusive showroom will pave a long way in building strong brand equity among its customers.”

For further information, please contact:

Madison Public Relations

Saadia Farrukh

Mobile: +917838076088

Email: saadia@del.madisonindia.com