This Summer, Make Heads Turn with John Players Jeans Collection

Company Brief

National, April 07, 2014

Make your mark as you play it up with new rhapsody in denim from John Players Jeans this summer.

Distill your individual style from a contemporary range of denim designs that adorn everything from t-shirts to jeans in the latest JPJ collection for 2014. From élan of leading style tribe to comfort of contemporary cuts and colours, the new denim collection from John Players Jeans has it all for your fashion ecstasy this summer.

This season’s collection offers multiple style stories in varying hues and patterns. You can pick the season’s fashion ace with Aztec prints that unleashes a saga of tribal inspiration. The new shirt range makes a style statement in geometrical and paisley prints, while the denims with exquisite detailing in exotic Aztec prints are an absolute show stopper! To add to it, the printed fabric comes loaded with a riot of blue, red and mustard colors.

John Players Jeans offers the effervescence of colorful Flurotouch denim tops and bottoms this season that adds a zing to your look. So come and pick your own cool retro print t-shirts, solid sprayed bright colored shirts and shorts to stay ahead of the crowd Step into a range inspired from military influences with Camouflage printed polos, shirts, trousers, reversible denims and accessories.

Says Mr. Atul Chand, Divisional Chief Executive - ITC Lifestyle Retailing Business, “This season, an array of vibrant, peppy and pop colors have been used to cultivate and create the contemporary new looks that promises to bring out the individual style and help the youth express their own personalities and stand out in the crowd.”

JPJ collection is all about being in vogue and styling the best every season. The Spring Summer 2014 collection brings neo-printed denim shirts, vintage washed true blue jeans, tie-dyes and ombre’ dyed t-shirts along with innovative sprayed tops and bottoms.

So, rush to the John Players store for this season’s style assortment that surely will transform your wardrobe. The John Players Jeans collection 2014 is priced at Rs.1499 onwards and is available in stores countrywide.

For further information, please contact:

Torque Communications

Seemanti Ghatak

Mobile: +918527855264

Email: seemanti@torquemail.com