Breaking boundaries of innovation!

Company Brief

National, October 10, 2014

In today’s time, staying ahead of crowd is not enough. What is required to be outstanding is to stay Above All at all times.

What if a bike could let you achieve your dreams

What if a bike could let you break all barriers

What if a bike could help you stay Above All

Creativity beyond comparison. Innovation unlike anything ever witnessed. Engagement beyond par. Hero’s latest Karizma ZMR is about all this and more. To demonstrate Hero’s Above All technology to the users in a new and innovative way, Hero wanted to create something unusual. Hero wanted to take the Karizma cult to the next level in its re-launch. Thus, the expectations were high.

The objective was to keep the concept similar to the TVC of the revamped Karizma ZMR.

And hence, came the idea of an interesting and innovative banner that is so powerful that it breaks the website it is running on.

The banner was an extension of the Karizma ZMR TVC where the character; the biker from within the TVC comes out of the TVC alive on the webpage moving on to the banner.This smart and interesting impact activity took place on various sections of MSN, Rediff, Indiatimes, Sify and HT (all Home page impact buys).

The innovation was well received by the users with around 17.6 impressions and 1.05 lac clicks.

Thus, Hero MotoCorp took its latest technology to the users in a way that’s above all and successfully conquered the digital space.

For further information, please contact

Email: Gurpreet.Wadhwa@maxusglobal.com