Beam Suntory and Delhi Duty Free launches "The Voyage of Scotland"

Company Brief

New Delhi, November 25, 2014

Teacher’s, the world's premier Scotch whisky brand and the No. 1 Scotch portfolio in India, has announced the launch of ‘Voyage of Scotland’. International Travelers can avail of the exclusive offers at Delhi Duty Free Services Pvt. Ltd (DDFS), India’s largest duty free retail space at T3 at IGI Airport in Delhi throughout this month.

With this mega promotion, international travelers get a chance to avail exciting offers on every purchase. By shopping for Teacher’s Highland Cream, Teacher’s Origin, Teacher’s Single Malt and Teacher’s 25 Years Old, a lucky consumer can win couples Trip to Scotland. The endorsement also offers a Teacher’s bag on purchase of 2 bottles of Teacher’s Highland Cream and a Teacher’s premium trolley bag on purchase of 2 bottles of Teacher’s 25 Years Old, Teacher’s Single Malt and Teacher’s Origin.

Speaking on this unique initiative, Mr. Neeraj Kumar, Director Marketing & Sales said, “Teacher’s continues to be a preferred Scotch choice for many consumers and an experience of shopping at the Delhi Duty Free can now make it worthwhile for a lucky couple to discover Scotland”.

Mr. Duncan Lawley, CEO, Delhi Duty Free, further added “Teacher’s Highland Cream is one of the finest brands in the Scotch whisky segment and Beam Suntory products in general have always received a good response from customers of Delhi Duty Free. Travellers from all over the world find fervour with this brand and now through this latest promotion they have an opportunity to win a free trip to Scotland.”

Teacher’s for a one litre bottle is priced at:

Teacher’s Highland cream: USD 18

Teacher’s Single Malt: USD 44

Teacher’s Origin USD 38

Teacher’s 25 Years Old USD 275

During this launch phase, the offer will be available only at Delhi Duty Free outlet at the International Airport at T3 at IGI Airport in Delhi.

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Integral PR Services Pvt. Ltd.

Yash Anand

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