FULL SPEED TO VICTORY @ LIA 2014

Company Brief

New Delhi, January 5, 2015

Speaking from Serviceplan International’s Gurgaon office, Chris Kunzendorf - Managing Director Serviceplan India shares: “Winning awards and accolades is an essential part of being in an industry such as ours. Events such as the LIA honour creativity and revolutionary ideas that shape not only the marketing and advertising industry, but also the brands themselves. Apart from gaining recognition from our peers, it’s also an opportunity to reflect back on what works and what doesn’t in the dynamic economies where we operate. Serviceplan is consistently delivering communication solutions that bring brands and consumers together, so it’s only natural that our efforts are being recognized across the globe. Here in India, after successfully launching brands like BMW and MINI, we are focused on carrying forward our legacy of ‘Building Best Brands’ by leveraging years of our international experience with the best advertising talent in India.”

Serviceplan International, which also has an office right here in the heart of the ‘Millennium City’ Gurgaon, had recently participated in the 2014 edition of the London International Awards, one of the most prestigious international competitions for creativity. Serviceplan went on to win a grand total of 15 metals – 2 Gold, 10 Silver and 3 Bronze, earning the title of INDEPENDENT AGENCY OF THE YEAR.

Commenting on the metal haul, Alexander Schill - Global Chief Creative Officer Serviceplan shares: “We are proud to be Independent Agency of the Year. LIA is one of the world's most important festivals, not only because of the quality of the work, but also because of the fantastic jury. For us it is a significant, important milestone and enhances the Serviceplan Group's international reputation.”

Since the internationalization of the Serviceplan Group in 2006, in addition to the German Headquarter in Munich the Group now has more than 20 hubs and associations worldwide – with a special focus on Asia including offices in Seoul, Beijing, Dubai, and since 2011 in New Delhi, where it was instrumental in establishing brand BMW in India with the launch of the BMW 3 Series (2012).

Results

Gold - BMW Adventure – Braftnik / Client: BMW Motorrad / Category: Automotive

Gold - BMW Adventure – Braftnik / Client: BMW Motorrad / Category: Script Writing

Silver - Audio Coffee / Client: Deli Star / Category: Use of Music

Silver - BACH Fugue / Client: Bach-Archiv Leipzig / Category: Script Writing

Silver - BMW Adventure / Client: BMW Motorrad / Category: Campaign

Silver - BMW Adventure – Braftnik / Client: BMW Motorrad / Category: Humour

Silver - BMW Adventure – Hoekkerby / Client: BMW Motorrad / Category: Script Writing

Silver - Front Letters / Client: n-tv / Category: Direct Marketing (Consumer)

Silver - Front Letters / Client: n-tv / Category: Use of Copywriting

Silver - The Game Report / Client: Bytro Labs / Category: Direct Marketing (B2B)

Silver - Blind Art Project / Client: LEGO / Category: Experiential Marketing

Silver - Life Time Clock / Client: Stiftung FÜRS LEBEN / Category: Installations/Displays

Bronze - BMW Adventure – Hoekkerby / Client: BMW Motorrad / Category: Automotive

Bronze - BMW Adventure – Hoekkerby / Client: BMW Motorrad / Category: Humour

Bronze - Front Letters / Client: n-tv / Category: Art Direction

With more than 40 specialist companies under the umbrella of the Serviceplan Group, it is the largest and most diversified owner- and partner-managed agency group in Europe. The companies under the Serviceplan brand cover the entire range of ‘Traditional’ communication services: Brand Management, Campaigns, Design, Sales & Dialogue Marketing, CRM, Public Relations & Political Communications, Event Marketing, Green Marketing, Healthcare Marketing, CSR, Sponsorship, and all aspects of implementation.

For further information, please contact:

Jaya Prasad

Email :J.Prasad@serviceplan.com

Mobile: +91 9999550457