Spenta Corporation & Anchor Group appoint Tagvinnatti as their creative agency for their Matunga Project

Press Release

TAG Vinnatti

Mumbai, April 05, 2018

In one the few developments in the real estate industry this year, Spenta Corporation & Anchor Group have handed complete branding and advertising duties to Tagvinnatti for their upcoming project in Matunga. Speaking on the appointment, Dushyant Vijayvargiya, Head of Marketing at Spenta said, “We went through a three stage process of credential evaluation, concept presentation and commercial evaluation following which we concluded that Tagvinnatti was best suited to handle this mandate. They have a very strong understanding of the category and they delighted our entire management team with their extremely creative concept presentation. We look forward to working with their team to successfully deliver on the requirements of this project.”

Meenaz Shamim, AVP Business Development at Tagvinnatti while commenting on the win said, “We were pitching against some respected names in the business, but we have always believed that when work speaks, everyone listens. The entire process was conducted in a transparent and professional manner and we are excited to be working with Dushyant and his team. We hope to deliver some effective and award-winning work that raises the bar for branding and advertising in the real estate domain.”

Elaborating on the potential the assignment offers, Mansi Vora, AVP Account Management at Tagvinnatti said, “Matunga has a unique charm that has never been personified and we believe this project offers a wonderful platform to tell a distinct Matunga story as the backdrop to one of the most sought-after projects by reputed developers like Spenta and Anchor, in this neighborhood. We hope to leave a unique imprint in the minds of the consumer with the communication that we roll out for this project that would help achieve Spenta and Anchor’s business objectives.”

Anchor with its genesis in Electrical Accessories went on to become one of the world’s most respected electrical brand and today is one of India’s largest, privately held, diversified entity with interests ranging from Electrical Accessories, FMCG, Power, IT, Sports Management to Realty. The Anchor real estate portfolio includes residential and commercial complexes, town ships and mini townships, resorts and spas. With over 12 million square feet under construction in Mumbai, Hyderabad, Bangalore and Kochi, Anchor is one of India’s premier independent promoters of Luxury Lifestyle properties.

With a legacy of nearly 3 decades, Spenta Corporation under the able leadership of Aspan, Farshid and Anaisha Cooper has delivered some of South Mumbai’s most most premium projects at Altamount Road, Hughes Road, Breach Candy and many more. They now have a footprint across the city with projects in Thane, Mahim, Powai and Andheri to name a few. They are recognized as craftsmen who distinctly craft a balance between the indoor and outdoor spaces of a project.

For further information, please contact:

Meenaz Shamim

T: +91 22 4047 7777

Email - meenaz@tagvinnatti.com