When Karisma Kapoor and Soha Ali Khan turned to Foodpanda

Press Release

Foodpanda

New Delhi, August 28, 2018

This Raksha Bandhan, celebrations were on full swing on social media with celebrities pouring in messages for their siblings. While everyone celebrated this festival with their bhaiya and behena, Bollywood's Karisma Kapoor and Soha Ali Khan had something else planned. With the help of Foodpanda, they expressed their love for their siblings by sending them across their favorite desserts -After all Desserts are something that every bhai-behen duo connects with.

This Raksha Bandhan, Foodpanda, with an objective to encapsulate the unmatched emotions between siblings came forward and became the messenger for the siblings through Bollywood's favorite celebrity sisters, Karisma Kapoor and Soha Ali Khan. The Panda visited both Karisma and Soha to make special deliveries on sibling's day. While Karisma sent through desserts to Bebo, Soha treated his Saif Bhai with some lip smacking desserts, all chosen from Foodpanda's dessert@9 menu.

The brand also set in a new trend by fighting the stereotype of having the festival dedicated to brothers only. Having a sister is no less than having a brother and this was beautifully captured in Karisma Kapoor's post to Kareena.

"therealkarismakapoor If you don't have a brother doesn't mean ur sister is any less than ur brother. She's ur caretaker , ur confidant , ur partner in masti and most importantly she's ur pillar of strength today and forever. I am sending bebo her favourite dessert through Panda. You can send ur RakshaChakra's favourite dessert at just Rs 9 when you order from @foodpandaindia #RakshaChakra#RevisitRakhi #ChildhoodRewind#HappyRakshaBandhan"

Checkout Therealkarismakapoor post: #HappyRakshaBandhan

On the day, Foodpanda aimed to celebrate the universal love for food that ties all the siblings in the country together. The posts captured the camaraderie and innocent mischief that underlines the relationship shared by siblings which were reciprocated by the followers of Karisma and Soha.

The brand has reached out to over one lakh people on Rakshabandhan through this initiative that just proves, food and siblings are a match made for eternity.

For further information, please contact:

Tanu Soni

Email - tanu.soni@mslgroup.com