National, May 09, 2019
Over the years, ‘Have a Break, Have a KITKAT’ engaged consumers with the idea of taking unique travel breaks with Nestle Kitkat’s ‘My Travel Break’ campaign. This is inspired by interesting, lesser known Indian travel locations aimed to bring enchanting travel experiences to life.
NESTLE KITKAT’s third edition of travel break campaign will be activated via picture postcards of 12 unique travel locations on KITKAT packs. These destinations include places like Hemis National Park where you get the rare chance to spot an elusive snow leopard in its natural habitat or Sandakphu where you get the opportunity to see 4 out of 5 highest peaks in the world.
Young travelers usually look for three things- unique experiences, insta-worthy locations, local authentic food and shopping destinations. Nestle Kitkat packs will share ratings on these 3 parameters for all the 12 locations. Consumers can also log on to facebook.com/travelbreaks to get more information on these parameters along with practical travel advice. This year, in partnership with Tripoto, one of India’s largest independent community platform for travel, NESTLE KITKAT aims to make youngsters aware of various aspects of these locations.
Commenting on the partnership and the campaign, Mr. Nikhil Chand, Director – Foods and Confectionery, Nestle India said “With an intent to delight our consumers and put a smile in their breaks, Nestle Kitkat rolled out ‘My Travel Break’ campaign, and this year associated with Tripoto. This partnership will make youngsters aware of different offbeat locations in India. Through the KITKAT microsite on Tripoto, travelers can learn details of interesting travel destinations within India."
Nestle Kitkat started with “My Travel Break” in 2017 aimed at giving consumers a relaxing break and as part of this, Nestle Kitkat launched a series of four videos, each capturing the serenity, and beauty of the wonders of India.
In its second edition, Nestle Kitkat provided consumers with 360 degree virtual immersive travel experiences- a first in FMCG category. Also, in 2018, KITKAT launched a special travel break pack showcasing immersive lesser known travel locations of Goa. In addition to this, Nestle India also joined hands with Goa Tourism and Drishti to help improve tourist experiences at the beaches by training lifeguards, cruise crew, beach cleaning staff and watersport operators across the state of Goa.
For more information, please contact:
Email - MBorah@webershandwick.com