No. It's neither a sport nor a pastime. It's a lifestyle.

Brand : Antiquity | Product Group : Services | Name of Agency : Lowe | City of Agency : NA | Country Of Agency : India | Client : Shaw Wallance | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: No. It's neither a sport nor a pastime. It's a lifestyle.

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Bodycopy:

Baseline: So True. So Blue.

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