Digital Interviews

Abhishek Joshi

Abhishek Joshi,

(Head of marketing and business partnerships, MX Player)

Imagine a unique scenario when you have 175 million monthly active users and 70 million daily active users in India before you even launch. Times Internet (TI) acquired one of the largest local video players in the market - MX Player - and formally launched its video-on-demand avatar in February this year. In June 2018, TI invested about Rs 1000 crore to acquire a majority stake in South Korea-headquartered MX Player. MX has been an extremely popular video-playing app for Android devices, being capable of playing all possible video formats. TI claims that the app is installed in one of every two smartphones in India. Read more

Sunita GR

Sunita GR

Marketing head, Facebook India

"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders Read more

Vijay Subramaniam

Vijay Subramaniam

Director and head, content, Amazon Prime Video India

"TV has set high bar for unscripted content": Vijay Subramaniam, Amazon Prime Video Read more

Madhav Sheth

Madhav Sheth

Realme India, CEO

"I don't want to spend on fancy marketing": realme CEO Madhav Sheth Read more

Nikhil Madhok

Nikhil Madhok

Head of content, Hotstar

The purpose of Hotstar Specials is to turn viewers into paid subscribers: Nikhil Madhok, Hotstar Read more

Ravi Desai

Ravi Desai

Director, mass and brand marketing, Amazon India

"Products don't compete with products anymore": Ravi Desai, Amazon Read more

Tarun Katial

Tarun Katial

CEO, ZEE5 India

"In the digital business, every hour is a Thursday": Tarun Katial Read more

Karan Bedi

Karan Bedi

CEO, MX Player

"If you have scale you can make money on AVOD": Karan Bedi Read more

Uday Sodhi

Uday Sodhi

Business head - digital, Sony Pictures Networks India

"Most advertisers today take OTT as part of their media plan,": SonyLIV's Uday Sodhi Read more