afaqs!

Marketing Interviews

Pankaj Duhan

Pankaj Duhan,

(CMO, RB South Asia Health)

Dettol, germ protection brand from the house of Reckitt Benckiser (RB), recently announced the launch of a range of bathing soaps and hand washes, 'co-created' in consultation with consumers - specifically, mothers. The brand team claims these products are made using ingredients pre-approved by moms and that they are free from parabens, dyes and talc. Product variants include tulsi and jasmine. The range will be available across grocery and departmental stores, pharmacies and e-commerce websites. Read more

Pallavi Chopra

Pallavi Chopra

CMO, redBus

"South is our strongest market; North, West is a challenge": Pallavi Chopra, CMO, redBus" Read more

Nadia Chauhan

Nadia Chauhan

CMO, Parle Agro

"Today, the ten rupee price point in the FMCG sector is one of the most powerful" - Nadia Chauhan, CMO, Parle Agro Read more

Himanshu Bakshi

Himanshu Bakshi

MD, Danone

"Marketing taught me how to listen": Himanshu Bakshi, MD, Danone Read more

Puneet Anand

Puneet Anand

Brand marketing head, Hyundai

"For youngsters, a car is a gadget": Hyundai's Puneet Anand Read more

Vivek Srivatsa

Vivek Srivatsa

Head Marketing, Passenger Vehicle Business, Tata Motors

"IPL gave us a boost which accelerated Tata Nexon's performance": Vivek Srivatsa, Marketing Head Read more

Anand Chakravarthy

Anand Chakravarthy

MD, Essence India

"Digital shouldn't be treated as a shiny new object that's just about participation," Anand Chakravarthy Read more

Uma Talreja

Uma Talreja

CMO, Shoppers Stop

"When new generations enter the brand, how will nostalgia create trusteeship?": asks Uma Talreja, CMO, Shoppers Stop Read more

Pallavi Singh

Pallavi Singh

Marketing head, MG Motor India

"Marketers need to bring back the romance of advertising": Pallavi Singh, MG Motor Read more