afaqs!

Media Interviews

Archana Anand

Archana Anand,

(Head Digital, Zee5 India)

Normally a Zee conference is an exhibition of India's traditional richness, Big bold "Vasudhaiva Kutumbakam" is seen around and the messaging is all about empowering women, appreciating traditions and celebrating regional diversities. But the setup of its recent event where the Subhash Chandra conglomerate announced the content lineup of its newly launched video-on-demand platform Zee5 was vastly different. The writing on the wall was - Backchodi Ka Naya Address - youth and exuberance was the ambience... Read more

Karan Bajaj

Karan Bajaj

Senior vice president and general manager, Discovery Communications India

"Our purpose is in place; now we're working on achieving scale": Karan Bajaj, Discovery Read more

Swati Mohan

Swati Mohan

Country head, National Geographic and Fox Networks Group India

"There's no such thing as 'digital strategy'...": Swati Mohan, Fox Life Read more

Varun Duggirala and Rohit Raj

Varun Duggirala and Rohit Raj

Founders, The Glitch

"Magic sauce stays same; pot to play in just got bigger": Glitch founders on life post GroupM acquisition Read more

Ravish Kumar

Ravish Kumar

Head, regional entertainment, Viacom18

"The target is to get advertisers to switch from print to TV": Ravish Kumar, Viacom18 Read more

Shashi Sinha

Shashi Sinha

CEO, IPG Mediabrands India

"TV data, measured by a third party, is granular": Shashi Sinha Read more

Sanjay Gupta

Sanjay Gupta

Managing Director, Star India

"Star India will simulcast IPL live on both Hotstar and TV": Star India's Sanjay Gupta Read more

MK Anand

MK Anand

MD and CEO, Times Network

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network Read more

Rajdeep Sardesai

Rajdeep Sardesai

Consulting editor, India Today Television

"Personally, I'd choose cricketers over politicians": Rajdeep Sardesai Read more