Radio Mirchi ke saath rang se rang milao!

Media News

Mumbai, March 21, 2008

It's time to celebrate, and enjoy the colourful holi dhamaka! To add more zing to the festival of colours Radio Mirchi 98.3 FM , India hottest radio station is all set to celebrate Holi in a unique style with listeners across Mumbai.

Holi khele Raghuleela on Friday, Radio Mirchi Sunset Samosa with Neha and Tarun will air LIVE from a mobile studio located at Raghuleela Mall in Kandivili. Listeners will get to enjoy 4 hours of non-stop music, games and contest around Holi. Lucky listeners will take home attractive prizes such as organic holi colour with pichkaris and slick mobile phones. Listeners will also get a chance to shake a leg to their favourite Bollywood numbers played from the mobile studio with Neha and Tarun.

Get ready for a fun filled and colourful mirchidaar morning on the day of Holi (Saturday), as Mirchi RJ Suren, Mira and Sharanya will visit select housing society and join the residents as they celebrate Holi with colours and thandai. Further, Radio Mirchi will provide listeners an opportunity to win 'Holi Ka Samaan'. Mirchi RJ's will visit select houses and play a fun-filled activity with the family members. To win the exciting Holi hamper, the family members will have to collect five things of the same colour, as informed by the RJ, within 30 seconds.

Other Holi special includes an exclusive segment 'Sud Bhud Kho Khelo Re Hori', Mumbai's favourite radio character 'SUD', will encourage listeners to send in their jokes in a typical SUD style. The winner will feature with SUD all through the Holi week. In 'Holi Ke Peeche Kya Hai' segment, RJ's will update listeners on the various ways in which Holi is celebrated across the country. Holi on Demand , Mirchi will invite listener for a song request, dedication all through the day on the day of Holi.

Enjoy your favourite Holi tracks and know more about how your favourite stars like Kareena, Saif, Vivek Oberoi, Neil Nitin Mukesh are planning to celebrate Holi on Aap kis rang ke ho.

So all you Mumbaikars! Get ready for non-stop entertainment and fun this Holi only on Radio Mirchi 98.3 FM Its Hot.

For further information, please contact:

Priscilla Guite

e-mail: priscilla.guite@gmail.com