New Delhi Television Ltd, promoted by Dr Prannoy Roy, has unveiled its new corporate logo. The logo will symbolise the new corporate identity of NDTV as a premier broadcasting house.
Designed by Los Angeles-based TAG Creative Brand Solutions in collaboration with NDTVs design team, the new logo aims to retain its connect with the original one. A red dot has been added to communicate NDTVs core brand values of integrity, credibility, balance and innovation.
Commenting on the concept behind the logo, Roy said, The idea is to maintain continuity with the original logo, while giving it a more contemporary look and ensuring that the same works across all media. The new corporate logo is aimed at communicating the core brand values and NDTV's philosophies as a media house."
NDTV appointed TAG after going through pitches from top graphics and design agencies across the world. At least four international companies made a bid for the NDTV business. The other interesting case studies of the TAG team are half a dozen commercials for Steven Spielberg's film Minority Report, Star Trek: Voyager, Maj-I, Court TV, Hallmark Channel, KDB Skylife.
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