The Golden Kela Awards are all set to bring out the worst of Cinema

Media News

New Delhi, March 04, 2009

Golden Kela Awards are all set to bring to light what the people at Random magazine consider are the Best of the Worst – the Cream of the Crop, the Top of the List, the King of the Hill, the Gunk Underneath the Bottom of the Barrel (phew!) - the very Worst of Indian Cinema!

There are numerous award ceremonies each year that celebrate the best of Hindi Cinema. But so far, there has not been one that celebrates the Worst. Despite the year-end lists and compilations by critics and TV channels of the Worst, there is no real voice announcing the worst cinematic excellence in a given year - like the well-known Razzies of Hollywood - which is what Jatin Varma, Editor of Random magazine, is hoping the Golden Kela Awards will do. (Remember SRK and Saif giving away the ‘Na-real’ Awards during the Filmfare ceremony last year !)

“A lot of people already know that most ‘hit’ films aren’t any good, at least here everybody can be in on the joke. We’re just doing what everybody else is thinking”, said Jatin Varma, Editor, Random magazine. He further elaborates on what ‘Kela Awards’ are all about, he says, “sometimes, film-stars give performances that are not their best and repay our (the fans) adoration with unbearable, intolerable performances … for which, all we can offer them is a Golden Kela, and a Better Luck Next Time."

Jaspal Bhatti, one of the Special guests to be present at the First Golden Kela Awards ceremony has a history of mocking accepted norms. He says, ‘The Golden Kela Award is an award for excellence in creativity of the lowest degree, that doesn’t come without luck and a lot of hard work in the wrong direction. I wish the best of luck to all the nominees.’

You can check out the categories and nominations and vote for your 'favorites' on www.goldenkela.in. 8000 people have already voted in the past 20 days...join them and get back at the film industry for making you waste your money!

For further information, please contact :

Precision PR

Manleen Kaur

Account Manager

Mobile: 09810920020