NDTV partners with Den For Blog.Telly

Media News

New Delhi, September 29, 2009

In a new initiative, designed to offer viewers an exciting opportunity to interact with each other and share their views, NDTV has partnered with DEN Networks Limited to provide content for the recently launched micro blogging service BLOG.TELLY on DEN’s digital cable platform, Digitelly. This service enables its digital subscribers to share their view points on interesting topics which are capturing the nation’s mind space.

So now after watching their favourite NDTV anchor like Barkha Dutt or Prannoy Roy talk on an issue, the subscribers could submit their opinion and if their entry gets chosen as the best entry, they could win the BLOG OF THE DAY prize. It’s simple and can be done by selecting single key on their remote or by logging onto the website. These views will be available for Digitelly subscribers on TV under the Excite interactive section and for national participation on the company website (www.digitelly.in).

"DEN, one of the largest cable distribution entity in India is driven towards providing entertainment offerings to its subscribers, with a focussed consumer value proposition. With its national footprint we are happy to power this initiative for them", said Rohit Lamba, Senior Vice President, NDTV Distribution & Affiliate Relations.

Neeta Thakare, Vice President, Content Innovation, DEN added, "We are privileged to have NDTV as one of our content partners for blog.telly, an interactive service which will enable subscribers to share their views with millions of others via the mediums of the television and the internet."

For further information, please contact:

NDTV

Aarti Laxmanan

Tel: 011-41577777

Email: aartil@ndtv.com